198: How Two Friends Started A Greeting Card Line For the Culture

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 29 April 2020

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Imagine being neighbors with the same person in multiple cities for the majority of your life. Well, that’s the story of the women behind Neighborly Paper—Robin Beck and Carmelle Kendall. Neighborly Paper is a paper goods brand dedicated to, in the founders’ own words, serving all the realness for all the occasions.

Carmelle is an art director, illustrator, and filmmaker. She now resides in Atlanta where she’s working as an art director and growing the Neighborly business. And Robin is the writer behind Neighborly Paper cards. In the daytime, she creates content for Salesforce and at night, it’s all about Neighborly. These ladies took their experience in the workplace and used it to create a business together that is successful and thriving. Take a listen to how these lifelong friends became business partners, and are taking over the greeting card business in such a #BlackGirlMagic way!

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Social Media Info

Neighborly Paper (Instagram) – @neighborlypaper

Neighborly Paper (Facebook) – @neighborlypaper

Neighborly Paper (Twitter) – @neighborlypaper

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Transcript

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0:00.0	And how can we bring that same great copy, that same real way we talk to people in those same amazing illustrations?
0:11.0	How can we bring those to life?
0:15.2	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your
0:20.2	Side Hustle from Passion Project to Prof to profitable business and I'm your host
0:24.5	Michaela Matthew Zakome. So let's get started.
0:30.0	Hey guys welcome welcome back to the show. Today in the guest chair I am
0:33.9	introducing you to some ultimate side hustlers. You may have seen them on the
0:37.9	today show. They are the women behind the brand neighborly paper.
0:42.4	Neighborly Paper is a paper goods brand. behind the brand neighborly paper.
0:43.0	Neighborly Paper is a paper goods brand dedicated to, in their own words,
0:47.7	serving all the realness for all the occasions.
0:51.1	The name was born because the ladies, one a writer and another an illustrator,
0:56.2	were neighbors for over 18 years in Georgia, then became neighbors again in Harlem.
1:01.5	Carmel is an art director, illustrator, and filmmaker.
1:06.0	After studying art direction at Savannah College of Art and Design,
1:09.7	she moved to New York City and worked as an art director at Y&R, a renowned advertising agency.
1:16.4	She now resides in Atlanta where she's working as an art director and growing the neighborly
1:21.2	business. And Robin is the writer the neighborly business.
1:22.6	And Robin is the writer behind neighborly paper cards.
1:26.2	In the daytime, she creates content for sales force
1:29.2	and at night it's all about neighborly.
1:31.8	She constantly dreams of new ideas and thinks of each card as
	...

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