meta_pixel
Tapesearch Logo
Log in
Mind Pump: Raw Fitness Truth

1975: How Organifi Scaled to Be a $100 Million Company With Mae Steigler

Mind Pump: Raw Fitness Truth

Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Exercise, Health & Fitness, Health, Fitness

4.8 • 11.8K Ratings

🗓️ 26 December 2022

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode Sal, Adam & Justin speak with Mae Steigler, CEO of Organifi.

  • Mae’s unforgettable Sal moment. (1:15)
  • From employee 1 to CEO. (3:34)
  • The 24-Hour Fitness connection. (6:05)
  • Her shift from animal to human health. (7:45)
  • Her unconventional rise to the CEO seat. (10:39)
  • The importance of building the foundation first. (12:51)
  • How did they source and create their first formulation? (16:13)
  • The biggest challenges of scaling a supplement company. (19:09)
  • The heartbeat of their company. (20:40)
  • Where does the bulk of their revenue stream come from? (25:34)
  • Any surprising markets they have found themselves in? (31:09)
  • The moment they knew Mind Pump was a special partner. (33:46)
  • The value in meshing customer service and sales. (35:53)
  • Organifi’s criteria of who they work with. (41:02)
  • The evolution of the supplement space and what makes her excited about the future. (44:40)
  • Why their quality standards come first and foremost. (46:56)
  • The good, the bad, and the ugly when it comes to margins in the supplement space. (51:23)
  • Shaping the demand for higher quality products. (54:40)
  • The beautiful alignment between Organifi and Mind Pump. (56:19)

Related Links/Products Mentioned

Featured Guest/People Mentioned

Shanais Pelka (@niifounder) Instagram

Transcript

Click on a timestamp to play from that location

0:00.0

If you want to pump your body and expand your mind, there's only one place to go.

0:06.0

MIND, MIND, MIND, MIND, MIND, MIND, with your hosts.

0:09.0

Salda Stefano, Adam Schaefer, and Justin Andrews.

0:13.0

You just found the world's number one fitness health and entertainment podcast.

0:17.0

This is Mind Pump, right?

0:19.0

In today's episode we talk about how organifi scaled up to be a hundred million dollar supplement company.

0:26.0

Today we talk to the CEO, Mae Stigler.

0:29.0

Great episode, great interview.

0:31.0

If you're into business or supplements, you're going to love this episode.

0:34.0

By the way, this episode, of course, is brought to you by organifi.

0:37.0

Go check them out and get 20% off any of their products.

0:40.0

Go to organifi.com. That's ORGANIFI.com forward slash Mind Pump.

0:44.0

Use the code Mind Pump for 20% off.

0:47.0

Also, we have a sale this month.

0:50.0

It's called the At Home Holiday Bundle.

0:52.0

These are at home workout programs that require very little equipment or no equipment.

0:56.0

In this bundle, you get maps anywhere, maps suspension, maps prime, and the No BS 6 pack formula.

1:01.0

This would normally retail you over $330.

1:04.0

But right now you can get all of them for only $99.99.

1:08.0

So if you're interested or you want to learn more, just go to mapsdicember.com.

1:13.0

All right, here comes the show.

1:15.0

Welcome to the studio.

...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.