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Side Hustle School

#1974 - Q&A: “If everyone learns SEO, how can you ever win?”

Side Hustle School

Chris Guillebeau

Business, Side Hustle, Small Business, Careers, Entrepreneurship,, Entrepreneurship

4.73.3K Ratings

🗓️ 28 May 2022

⏱️ 4 minutes

🧾️ Download transcript

Summary

Should you bother trying to optimize your website for search engines? Our caller wonders if it’s an arms race that no one can win. 

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

Connect on Twitter: @chrisguillebeau

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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com


If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 


Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

Today's caller is wondering about SEO, also known as search engine optimization.

0:14.2

You've probably heard of that.

0:15.2

You might know something about it already.

0:16.9

It's something mentioned in a lot of our stories, a lot of our case studies are talking about

0:20.8

how they have improved their business or got the word out to potential customers and they

0:25.3

say something about search engine rankings or search engine results.

0:29.0

Trying to get ranked in Google or other sites.

0:32.0

Now basically our caller is wondering, like you'll hear more from them, basically they're

0:35.4

wondering can everyone do this?

0:37.3

Like can everyone improve their SEO?

0:40.0

And actually if everybody improves their SEO, won't everyone just be at the same level?

0:45.0

So is it all, is it all essentially an arms race?

0:49.2

Everyone's trying to level up, but therefore no one's really getting ahead.

0:52.6

Not a bad question at all.

0:54.1

But as you'll hear, I do think it's worth paying some attention to SEO and not just because

0:58.4

it's an arms race.

0:59.4

Okay?

1:00.4

Welcome to Side

1:12.9

I Chris, this is Carl and I've been listening to the show for a couple of years.

1:17.4

Many of the case studies and success stories cover the importance of learning SEO.

1:21.7

On the one hand, I get it.

1:23.1

But on the other hand, if everyone is always trying to get their site ranked first in search engines, isn't

...

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