#197: Joel Peterson—How to Rebuild Your Business After a Crisis
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 20 April 2020
⏱️ 36 minutes
🧾️ Download transcript
Summary
After any crisis, there comes a time to rebuild. But it can be hard to know where to begin. On this episode, Joel Peterson is sharing foundational strategies for building a healthy business. He used these strategies to grow JetBlue Airways, and now you can apply them to your business. If you've been wondering how you're going to rebuild after the COVID-19 crisis is over, this episode is for you.
Transcript
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| 0:00.0 | Welcome to the Building of Story Brandt |
| 0:10.5 | Podcast, where we believe if you confuse you'll lose noise is the |
| 0:13.4 | enemy and creating a clear message is the best way to grow your business I'm your |
| 0:17.0 | host Donald Miller I'm joined by my co-host Dr J. J. J. J. J. J. J. |
| 0:21.0 | J. J. We are in quarantine yes we are we are staying very far away from each other yes we are |
| 0:25.0 | recording this in a basketball gymnasium you are under one hoop I am under |
| 0:28.6 | the other just waving at each other from across the way not true but, but we actually were about what five feet. |
| 0:34.0 | Uh-huh. How far can a germ go? |
| 0:36.0 | Six feet. Shoot. I know. Well I've not shown any symptoms and |
| 0:42.0 | Betsy has kept me in the house. |
| 0:43.6 | She makes me wear oven mittens and have a paper bag over my head most times. |
| 0:47.6 | As she should. |
| 0:48.6 | Yeah. |
| 0:49.6 | But honestly, she was doing that before the virus. |
| 0:51.6 | I was going to say. No real new news there. |
| 0:56.1 | JJ, we have figured out a lot in the weeks since this virus took over the country. |
| 1:00.0 | We figured a lot about our company. I'm curious, what have been your revelations |
| 1:04.2 | about our company since the economic and health |
| 1:08.7 | shutdown? |
| 1:10.2 | I mean, some of it wasn't too surprising, |
| 1:12.0 | but it's really fun to see happen in real time is |
| 1:15.4 | we're really quick at pivoting our message and pivoting our products. |
... |
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