197. BRIAC FROCRAIN [MARLOU] ~ How To Smell Human.
Perfume Room
Emma Vernon
4.9 • 618 Ratings
🗓️ 6 January 2026
⏱️ 54 minutes
🧾️ Download transcript
Summary
MARLOU perfumes smell like LIFE—aromas of existence shared across human, fauna, and flora. They’re Dirty. They’re Clean. They’re tender. They’re coarse. And it’s this very proximity to reality that draws its critics and fans alike.
Founder Briac Frocrain welcomes all reactions and through his perfumes, invites and challenges us to reflect—what do we [humans] smell like? Is that dirty? Is ‘dirty’ bad? What is the function of perfume? What do we consider beautiful? And WHY. WHY. WHY.
SOTD: El Morocco Highball for Lucius B.
FRAGS MENTIONED:
Marlou: Carnicure, Ambilux, Heliodose, Doliphor, Poudrextase
SAVE 10% on Marlou purchases on luckyscent.com with code: 'perfumeroom'
FOR PERFUME ROOM DISCOUNTS, UPCOMING EVENTS, AND OTHER FUN HAPPENINGS: https://linktr.ee/emmavern
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the perfume room and happy new year. |
| 0:13.8 | My center of the day today is El Morocco Highball for Lucius B. |
| 0:17.8 | And you're probably listening like, come again. |
| 0:19.7 | What? What brand Emma? Listen, |
| 0:21.8 | I have been sitting on this bad boy for like, I don't know, two months now. Why? Because I knew that |
| 0:29.4 | it doesn't launch until 2026. And so I thought, what is the point of talking about this any |
| 0:34.2 | earlier? It's such a tease. It's not even out yet. But I believe, |
| 0:39.2 | I have good reason to believe. It's coming out within like the next monthish or so. |
| 0:45.3 | And if I am incorrect about that, I am so sorry. Either way, consider this a sneak preview |
| 0:51.4 | of what's to come. If you haven't listened to past perfume room guests, |
| 0:55.7 | Isaac Lekash and Lillian Shalom's episode, then you should. |
| 0:59.5 | They are the co-founders of Flower Shop, |
| 1:01.8 | which is a boutique fragrance development agency. |
| 1:04.5 | But El Maraco is their baby, |
| 1:06.9 | their own passion project, |
| 1:08.2 | an entire fragrance line fueled by their love, or more accurately, |
| 1:13.2 | obsession, with Cafe Society and specifically a who's who, New York City nightclub of the early |
| 1:19.1 | to mid-20th century called El Morocco, which is, of course, the brand's namesake. And as it turns out, |
| 1:26.3 | there happens to be a renowned perfumer, one you all know |
| 1:29.6 | very well, who shares a mutual love of both fragrance history and cafe society, and his name |
| 1:35.8 | is Rodrigo Flores Rue. Now, the three of them linked up to launch the inaugural perfume |
| 1:42.0 | in this collection, which is Highball for Lucius B, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Emma Vernon, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Emma Vernon and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.