195: How Book Marketing Really Works: Tips from a 6-Figure Self-Published Author

The Side Hustle Show

Nick Loper

Entrepreneurship, Business, How To, Education

4.7 • 1.6K Ratings

🗓️ 29 September 2016

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Last month I compiled a killer round-up post with book launch and marketing tips from 25 authors, entrepreneurs, and leaders in the self-publishing space. When I sent my weekly newsletter out about it, one subscriber replied and said something to the effect of, "That's cute, but let me show you how it really works." As you might have guessed, that subscriber was this week's guest, Adam Houge.

Full Show Notes and PDF Highlight Reel: How Book Marketing Really Works: Tips from a 6-Figure Self-Published Author

Transcript

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0:00.0	Side Hustle Show 195, how book marketing really works.
0:04.0	Tips from a six-figure self-published author.
0:06.0	Welcome to the Side Hustle Show.
0:09.0	Where aspiring part-time entrepreneurs learn how to turn their side hustle dreams into reality.
0:15.0	Because your 9-to-5 may make you a living, but your 5-9 makes you alive.
0:20.0	And now your host, Nick Loper.
0:24.0	What's up, Nick Loper,
0:28.0	What's up, Nick Loper here?
0:29.0	Welcome to the Side House of Show.
0:31.0	Happy to have you with me today.
0:32.0	As it's launch week for my new book
0:34.1	By Buttons. You can learn more and grab your copy at bybutton's book.com.
0:39.1	Today's conversation rounds out our By Buttons theme for the month which has been all about the power of tapping into pre-existing audiences of buyers.
0:47.0	And this one actually stemmed from an email I got a few weeks ago.
0:51.0	So last month I compiled a roundup-up post with book launch and
0:54.5	book marketing tips from 25 authors which I thought had some really good stuff
0:58.2	in there, I'll link that up in the show notes. When I set out my newsletter
1:02.0	about it, one reader wrote back and basically said,
1:05.0	hey you know what, all of that is cute, but let me know if you want me to show you how it really works.
1:11.0	That reader was Adam Hoggi, a full-time self-published author with more than 100 titles
1:15.1	to his name.
1:16.1	He's distributed more than 2 million books on the Amazon platform using his free and paid
	...

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