4.8 • 1.1K Ratings
🗓️ 23 February 2022
⏱️ 35 minutes
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0:00.0 | Come on this journey with me. Each week when you join me, we are going to chase down our goals. |
0:05.6 | Overcome adversity and set you up for a better tomorrow. |
0:09.0 | That's in your studio. |
0:10.6 | I'm ready for my close-up. |
0:11.8 | Hi, and welcome back. I'm so glad my close up. Hi and welcome back. |
0:13.6 | I'm so glad you're back here with me today. |
0:16.3 | Thanks for being here. |
0:17.5 | Okay, so I'm working on a post right now. |
0:21.2 | It'll already be live by the time you hear this, but I'm working on a |
0:24.4 | post around, I've seen a lot of posts where it says I am a female blah, you know, female CEO, I'm a female executive, I am a female author, I'm a female |
0:38.4 | negotiator, whatever it is, and then they put a line through the word female, and then the post goes on to talk about you know that they don't want to you |
0:47.4 | know they're not finding success because they're a woman that's just part of |
0:50.6 | who they are and they don't want to be you know put in that |
0:53.4 | labeled that way so it's interesting because I'm constantly looking at |
0:57.3 | trends I'm constantly looking at what's working outside of my own work if you're |
1:02.0 | not doing that oh my gosh, please do. |
1:04.0 | Not that, I'm not saying everyone's your competitor, but I'm saying there's |
1:07.7 | information accessible to you all around you. For example, I noticed on |
1:11.9 | LinkedIn posts that were quote cards that had no text in the actual post. |
1:17.3 | The only text was on the quote card did incredibly well. So of course I said, |
1:22.1 | let's test this guys to my team. Let's create a quote card and not put anything in the actual |
1:27.6 | comment area where I typically would write text and it did unbelievable, right? So trends and what other people are doing can open your eyes to what's responding well, you know, what people are connecting with. |
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