194. 70K to 350K Monthly Downloads In 1 Year: 3 Strategies For Explosive Podcast Growth

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 15 May 2023

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s case study is a masterclass in audience growth and retention for any content creator, but pay extra attention if you’re a fellow podcaster. Les Alfred, podcast host & founder of Balanced Black Girl, joins us on the mic to divulge the juicy details behind her podcast’s meteoric rise from 70,000 to now 350,000 monthly downloads - an impressive 5X growth in one year. Balanced Black Girl is an online wellness community and podcast focused on mind-body health, habits, spacious productivity, financial wellness, and self-care. Amassing more than 7 million downloads and 1,500 5-star reviews since the show’s launch in 2018, Les is a podcasting powerhouse who prefers sustainable strategies for listener growth over quick hacks. She'll be sharing how she keeps listeners coming back week after week, her weekly content plan for creating highly shareable social media posts to promote each episode, and how she activates listeners to put into practice what they hear on her show. View the transcript for this episode at: https://otter.ai/u/dEpaq7T30WBWdPPWrkMW3G1zY9w?utm_source=copy_url Thank you to our sponsors: If you’re a writer or aspiring writer, visit www.burgeondesignandeditorial.com or follow Tiffany on Instagram @burgeondesignandeditorial to learn more about Tiffany’s services! Mention you were sent by Cubicle to CEO to save 20% on any editing or book coaching services, no code needed. Swap out your ineffective questions that lead to close-ended responses with Dr. Kristine Medyanik's prompts and questions that build trust by downloading your digital copy of the Curiosity Based Leadership booklet for only $9: ellenyin.com/curiositybooklet. This booklet is a must-have for every CEO! Connect with Les: https://www.balancedblackgirl.com Intimacy In Friendships Episode: https://bit.ly/3VTfsQ4 Start the 'Reframing The Reset' Series: https://bit.ly/3MiynjW Instagram: @balancedblackgirlpodcast Instagram: @balancedles Youtube: https://www.youtube.com/@BalancedBlackGirl/ Hear more about SEO from our friend Elise Armitage in this episode: https://bit.ly/3VV6i5r Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocal to CEO, episode 194. Today's case study is a masterclass in audience growth and retention for any content creator, but pay extra attention if you're a fellow podcaster.
0:12.3	Les Alfred, podcast host and founder of Balanced Black Girl, joins us on the mic to divulge the juicy behind her podcast's meteorite, meteoric rise from 70,000 to now 350,000
0:24.2	monthly downloads, an impressive 5x growth in just one year. Balanced Black Girl is an online
0:31.2	wellness community and podcast focused on mind-body health, habits, spacious productivity,
0:37.2	financial wellness, and self-care.
0:39.4	Amassing more than 7 million downloads and 1,500 five-star reviews since the show's launch in 2018,
0:46.0	Les is a podcasting Powerhouse, who prefers sustainable strategies for listener growth over quick hacks.
0:52.3	She'll be sharing how she keeps listeners coming back
0:55.2	week after week, her weekly content plan for creating highly shareable social media posts
1:00.2	to promote each episode and how she activates listeners to put into practice what they hear
1:05.7	on her show. Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit my job without a
1:15.8	backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28.
1:22.8	On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share
1:28.3	one specific strategy that successfully grew their business revenue. Skip the expensive
1:33.5	and time-consuming learning curve of testing everything yourself by borrowing what actually
1:38.3	works from the best and brightest mentors. You'll also get a front row seat to my founder's
1:43.5	journey through transparent income
1:45.1	reports and behind the business solo episodes. Subscribe now so we can grow together every Monday.
1:56.1	We created the show to elevate underrepresented voices in business media, and I love supporting
2:01.6	other businesses who share a similar commitment to diversity. Our friend Tiffany Grimes at
2:06.9	Burgeon Design and Editorial is amplifying marginalized voices in the book world through her
2:11.9	inclusive editing and book coaching services to help writers bring their stories to life.
	...

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