Hello, my friend. Welcome back to Silent Sales Machine Radio. This is your host, Jim Cochrum, from

silentjim.com. And I've got a resource today that I almost didn't share with you, but I decided

after giving it some thought that it's something that at least most, if not the majority of the

listeners of this show, would benefit from and enjoy. And it's something that at least most, if not the majority of the listeners of this show

would benefit from and enjoy. And it's some content that I recorded recently. I was asked by

my son Trey, who has consulting clients and he's working with them. And he came to me and he said,

hey, dad, would you record some content with some specific action items and steps that people can take in regard to

being strategic and building the right kind of relationships in their business.

Now, two thoughts.

Man, that's a cool question to have your 19-year-old come to you and ask, isn't it?

That was pretty cool.

And it was an honor for him to ask me that.

And of course, I obliged and recorded. And after

giving some thought and taking some notes before I began recording, I realized I've kind of compiled

into one session some of the best advice I've ever received in regards to building genuine,

strategic relationships. And the reason genuine is important is because

you don't ever want to use people. Every relationship you have should be genuine and come from a place

of genuine care and, if you will, love for that other person. But at the same time, being very

strategic about that and making sure you're pursuing

relationships the right way. One of the truths I point out, for example, is something that

Kyle Newton on our team pointed out to me at one point when he said, every challenge you'll face,

the solution is a person. I love that. So specifically, what does that mean? You can be very strategic in the type of people

...