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If you've been listening for a while, you might be familiar with the segment known as Failure

Friday. It's one of my favorite things to work on here in the podcast. A collection of

short stories about mistakes, missteps, disasters, and of course failure. Just all the stuff

that goes wrong. You know, all the stuff that goes wrong and what we can learn from it,

how it can make us stronger, help us recover or fight back or whatever it is we need to do

to move on or at least move forward. Welcome to Side of Social School. My name is Chris

Gellibot. Today's Failure Friday short story features Annie Singer. Annie is the founder

of this really cool project called Reciple.com. Reciple. Just going to tell you more about

it. It offers ad-free recipes from small creators. If you ever try to use online recipes,

you know it's frustrating because those sites are typically cluttered with ads. I mean,

that's how they make money. So it's cool, but it's just not a great user experience.

Annie describes her project as an equitable model. The first in this industry, in fact,

because her pitch to consumers is Reciple pays creators from your membership fee so that

you can enjoy distraction for your cooking. As I said, very cool project. But as you'll

hear, Annie was reluctant to tell people about it. That's because a previous project

had flopped, leaving her feeling intimidated and even shamed. I relate to that. I felt

...