#192 - Summer Fancy Food Show 101 with SFA, BARIS, Earth Fare
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 15 April 2025
⏱️ 50 minutes
🧾️ Download transcript
Summary
In this episode of the Startup CPG Podcast, Daniel Scharff and Patricia Menegoto from the Startup CPG team sit down with Leana Salamah of the Specialty Food Association to learn all about the upcoming Summer Fancy Food Show in New York, as well as Luca Molinari of BARIS, who exhibited last year, and Jaden McTaggart from Earth Fare, a show regular.
They kick things off with an inside look at the upcoming Summer Fancy Food Show in New York—why it’s one of the most high-impact events of the year for emerging brands, and what makes the Startup CPG section a magnet for top-tier buyers. Leana shares how the show supports brands at every stage, while Daniel and Patricia offer a behind-the-scenes look at their curated events, pitch sessions, and founder networking opportunities.
Then, Luca shares the story behind BARIS—a Patagonia-born, chocolate-dipped raspberry brand that turned a single tabletop at Fancy Food into major retail wins. He shares insights on connecting with buyers, leading with purpose, and building traction as a young brand.
Lastly, Jaden offers the buyer’s perspective from Earth Fare, explaining what stands out at Fancy Food, how he approaches early-stage brands, and why product mission, packaging, and personal connection matter more than ever.
Tune in now!
Our upcoming Fancy Food Show 101 webinar: https://www.eventbrite.com/e/fancy-food-show-101-get-ready-for-the-2025-summer-show-tickets-1291507807619?aff=oddtdtcreator
Apply for the Startup CPG section at Fancy Food Show:
https://docs.google.com/forms/d/e/1FAIpQLSdbu0jtXP2n-tS1xSWhC9LHorFI8Fm736mujws35eftWixlfg/viewform
Listen in as they share about:
- Overview of the Fancy Food Show (Summer Edition)
- Opportunities for Brands at the Show
- What to Expect from the Show
- Startup CPG’s Role and Events at the Show
- Brand Perspective - SFA (Leana)
- Brand Perspective – Baris (Luca)
- Buyer Perspective – Earth Fare (Jaden)
- Tips for Brands Attending Fancy Food
Episode Links:
Website: https://www.specialtyfood.com/
LinkedIn: https://www.linkedin.com/in/leana-rogers-salamah-5770862/
Website: https://everybaris.com/
LinkedIn: https://www.linkedin.com/in/luca-molinari-cattarossi/
Website: https://www.instagram.com/earthfare/?hl=en
LinkedIn: https://www.linkedin.com/in/jaden-mctaggart-1167225b/
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
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| 0:00.0 | In Argentina, my parents have a place where we used to vacation during summer called Bariloche. |
| 0:15.5 | So that's where our name comes from. |
| 0:17.5 | It's a war game between Berries and Barrioche, Paris. And so there I used to have a |
| 0:23.8 | garden full of raspberries where we handpicked them. Eventually we got to this concept that everyone |
| 0:28.8 | was loving so much and we decided to come here to the States, you know, because it's raspberries |
| 0:34.0 | and chocolate and everybody here in the States know what both components are. |
| 0:38.6 | And so we knew that they might as well like the concept, right? |
| 0:43.4 | We have 16 stores across seven states. |
| 0:47.3 | And really, you know, Earth Fair is all about authenticity. |
| 0:51.3 | We source high quality, natural organic products and ingredients. It really have some of the |
| 0:57.1 | strictest ingredient and food standards in the industry. We're the first retailer to ban high |
| 1:03.5 | fructose corn syrup, bromated unbleached flour, irradiate spices, all of those things. |
| 1:10.3 | Let's get fancy. Today on the podcast, we're going all in on summer fancy food show. It's coming up this June 29th at the Javitt Center in New York City. Today you're going to hear all about why it is one of my absolute favorite events of the year. We've got three great speakers. First, we're going to talk to the specialty food association and learn about what's happening at the show this year, what buyers are coming, what's the content about, and you're going to hear all about what we at startup CPG are doing at the show. We've got major opportunities and events. We are all in. Second, we're going to chat with the brand Boris, which are chocolate-covered raspberries from Patagonia. We're going to hear about what was their experience like last year. So you know what to expect this year. Lastly, from EarthFair, we've got Jaden McTaggart. He's going to tell us what he looks for as a buyer at the show, how he engages with brands, and what kind of opportunities there are right now with Earth Fair. I've got a special tip for you. |
| 2:01.3 | Actually, we're running a webinar on Fancy Foods 101 with the Specialty Food Association. |
| 2:06.1 | It's coming up on April 21st. |
| 2:08.0 | One lucky brand who attends is actually going to win a tabletop in our start of CBG section. |
| 2:12.8 | So check out the show notes for the Eventbrite link where you can learn about all of the details. |
| 2:17.5 | All right, enjoy the episodes and see you at Fancy Foods. |
| 2:27.2 | All right, everybody. |
| 2:28.3 | Welcome to our special podcast here. |
| 2:30.4 | We're going to be talking about Fancy Foods, the summer show that's coming up in New York. |
| 2:34.3 | We are so pumped about it. One of my favorite absolute trade shows ever. And I'm really excited I've got today on the podcast, we've got Liana from Specialty Food Association. And we also have our trustee community and marketing director, Patricia. |
... |
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