191: Reverse-Engineering a Bestselling Book Launch

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 1 September 2016

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tom Morkes has worked on the book launches for a number of previous Side Hustle Show guests, including John Lee Dumas, Dan Norris, Taylor Pearson, and Neil Patel. What I wanted to do in this conversation was reverse engineer some of the steps that go into producing, launching, and marketing a bestselling book, even if you don't have thousands of fans waiting for it. And selfishly, I wanted to get some insight on what I could do to make my latest book project, Buy Buttons, hit the top of the charts. Tune in to hear Tom's top tips from more than a dozen different bestselling launches. Full Show Notes and PDF Highlight Reel: Reverse-Engineering a Bestselling Book Launch

Transcript

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0:00.0	Side Hustle Show 191, reverse engineering a best-selling book launch.
0:04.7	Welcome to the Side Hustle Show, where aspiring part-time entrepreneurs learn how to turn
0:10.9	their side hustle dreams into reality.
0:14.0	Because your 9 to 5 may make you a living,
0:16.0	but your 5 to 9 makes you alive.
0:19.0	And now your host, Nick Loper. Loper.
0:24.0	What's up?
0:26.0	What's up?
0:27.0	Nick Loper here.
0:28.0	Welcome to the Side Hustle Show where it's all about ideas, action, and results.
0:32.0	Today, our goal is to break down the common elements of a
0:34.8	successful book launch and see what's working now and how we can apply those
0:38.9	tactics to our own projects. My guest has been part of the marketing team behind the scenes of several big book
0:45.3	launches in the past couple years including side hustle show guests like Dan Norris, Taylor
0:49.9	Pearson, Neil Patel, and John Lee Dumas.
0:52.7	Now, long time listeners may remember Tom Morchus from Tom
0:56.3	Morchus.com, from way back in the archives.
0:59.0	He was on episode 31 talking about when you may actually be able to make more money using a pay what you want
1:06.0	pricing model.
1:07.0	But as you may know, I've got a book launch of my own coming up.
1:10.0	It's called Buy Buttons.
1:11.7	I don't have a subtitle yet, but it's all about the pre-existing
	...

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