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Hey there, I'd like to welcome you today to the daily podcast known as Side Hustle School.

It is community-organized, organically grown, all designed to help you make extra money

without quitting your job. Not just extra money, but extra passive income or extra income

that is an asset for you that gives you more of what you really want. Whether it is freedom

or creative outlet or retirement savings or whatever it is for you, that's your choice.

That's what we're all about. I've got a question for you today about pricing. A little bit

controversial here because I've talked about this before in the past. I always get emails

about it. Today's listener is thinking of letting her customers set their own prices.

Is this pay-what-you-will pricing model revolutionary or risky? Or another adjective that starts

with an R that I haven't yet thought of? We'll see. I tried this once myself or I should

say I was going to try it. Then a good friend of mine, Brian Clark, talked to me out of it.

I'll tell you a little bit about that. Also, why I now believe this isn't the right answer

for most projects. Just to kind of foreshadow my answer, I'm not a huge fan of pay-what-you-will.

Of course, there are always exceptions, but let's talk about the bigger picture right after

this message from our sponsor. Thank you, sponsor, and thank you, listeners. You're awesome.

When you're buried in orders and emails from stressed-out customers, you'll wish you had

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