#190 – Indie Hacking in the Passion Economy with Li Jin of Atelier

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 • 606 Ratings

🗓️ 9 February 2021

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When Li Jin (@ljin18) was young, she dreamed of going to school to pursue her passion in the arts. Instead she settled for little old Harvard, because common wisdom said there was no money in the passions. Today, the world has changed. The passion economy is stronger than ever, and Li is its patron saint. People are making millions of dollars on passion economy platforms like Shopify, Etsy, Teachable, TikTok, and Substack. And founders are creating millions of jobs by creating these platforms to empower other people. In this episode, Li and I discuss how she's indie hacking in the passion economy space despite being a venture capitalist; power-law distributions and their role in wealth inequality; and her massive ambition to expand the middle class.

Transcript

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0:00.0	What's up everybody? This is Cortland from AndyHackers.com and you're listening to the
0:11.7	NDHackers podcast. More people than ever are building cool stuff online and making a lot of money
0:16.4	in the process. And on this show, I sit down with these indie hackers to discuss the ideas,
0:20.4	the opportunities and the strategies they're taking advantage of so the rest of us can do the same. Today, I'm sitting here with the patron saint of the passion economy. Lee, how's it going?
0:31.5	Hey, oh my gosh, I love that introduction. So good. Thank you. It's true. You've written more about the passion economy than probably
0:38.3	literally anyone. You know more about it. You're involved in it. You're building passion economy
0:42.1	platforms. You're doing pretty much everything you possibly could. Maybe to start out here,
0:46.5	what is the passion economy? And why should your average indie hacker or tech founder care
0:51.7	about this at all? Yeah, definitely. So I define the passion economy as the new economy in which people are able to monetize
1:00.4	their individuality and be able to monetize non-commonitized products and services at
1:06.4	scale supported by digital platforms.
1:09.2	So there's a few ways to pick that apart. I often talk about
1:13.6	this in contrast with the gig economy. So over the past decade, we've all heard a lot about
1:19.6	the gig economy. It's kind of exploded in terms of a new model of work.
1:24.6	So like Uber, Instacart, people literally working gigs.
1:28.8	Correct.
1:29.4	Exactly.
1:29.9	Uber, Lyft, Instacart, DoorDash, all of those gig platforms where you're just picking up a task,
1:35.1	essentially.
1:35.9	And it's a really commoditized, discrete job that you're doing.
1:41.2	And you earn some set amount of money for that.
1:43.7	So I often contrast the
	...

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