What's up everybody? This is Cortland from AndyHackers.com and you're listening to the

IndieHackers podcast. More people than ever are building cool stuff online and making a ton of money in the process.

And on this show, I talked to these indie hackers to learn about the trends, the ideas, and the

opportunities they're taking advantage of so the rest of us can do the same. Today, I'm sitting down with the founders of Where By Us, Chris Sofer and Bruce Pinchbeck. How's it going, guys? Good. And we actually, one founder is not on here, Rebecca. She's busy building. We get to go play, but... Okay, so it's three of you, and you built a very cool business.

It's actually... Rebecca, she's busy building. We get to go play, but... Okay, so it's three of you, and you built a

very cool business. It's actually two different businesses. So the first is called the New Tropic.

You started this a few years back, and you've grown it to $1.5 million in annual recurring revenue.

And then around the middle of last year, you decided to spend out another business

called Letterhead, which you've grown to $25,000 a month of revenue. So a lot of progress here.

Yeah, the new Tropic was the first thing we started under Wareby Us. And it's a local

media brand in Miami that's focused on like helping people get to know the city, find

cool ways to engage, find other people to hang out with,

and feel like they're part of the city. The tagline is, live like you live here. And we actually

have four other brands, just like the New Tropic in other cities. The new tropics in Miami, Florida,

and then we have brands also in Orlando, Pittsburgh, Portland, and Seattle. So that makes up

our network of newsletters right now.

And then we just launched in December this new software product called Letterhead that's

helping anyone build and monetize an email newsletter built off of all of the stuff we learn

doing this ourselves and technology we built internally to help us make our newsletters more

profitable and so forth.

I think one thing to note that is interesting about our genesis is we weren't setting out to make a newsletter product at the start. I met Chris and Rebecca because Chris was running

civic workshops on how to make the city more interesting and it's super nerdy, but there

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