Why did an orange drink manufacturer print part of its label upside down?

The answer to that at the end of the show. My name's Tom Scott, and this is Lateral.

Welcome, visitors. You've arrived at one of the most modestly significant locations in modern podcasting,

the lateral studio. If you look to your north side, you'll see our first exhibit, a wall featuring

several coloured stripes. Experts believe these stripes were added to make the room appear

slightly more interesting than it actually is. Please take a moment to admire the stripes.

Opposite, you'll notice a metal object known as a boom arm.

This carefully engineered apparatus performs the vital function of holding a microphone at roughly mouth height.

Finally, you'll see that I am on a chair.

Historians believe this is where hosts traditionally sit,

while attempting to find new ways to say,

you're close, but that's not quite right.

And no tour would be complete without today's guest curators,

or should that be, curated guests.

We have three wonderful players on Lateral today,

and we will start from Buzzablog, from Twitch,

and from the upcoming 24-hour game show marathon.

Bob Haig, welcome back.

Thank you.

I'm so glad to be back here.

I feel like I had a lot of fun the first time, and I messed up a few times, and you brought me back anyway,

so I'm here for the fun.

...