Hey everyone, it's Zachary.

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on Apple Podcasts, or go to Freakonomics.com slash plus. Thanks for listening. Back in 2008, 2008, Scott Wiener was on a trip to Israel and had a curious awakening in a restaurant.

I noticed that Pizzeria had boxes on the wall. It was this yellow, bright yellow with orange

stripes crazy pizza box. Growing up in suburban New Jersey, all pizza boxes were flimsy, white, smudgy red ink.

And, you know, this was a yellow box.

It just, it didn't seem legal. It just, it stuck with me. And from then on, any time I saw a

box that looked different from the ones I grew up with, I, I would save them.

Pizza boxes became Scott Wiener's obsession.

He now holds the Guinness World record for the world's largest collection of them more than

1800 in total pizzerias from all over the world have sent him their packaging

I have every continent I have a box from Antarctica.

...