19. Pizza Boxes
The Economics of Everyday Things
Freakonomics Network
4.8 • 1.6K Ratings
🗓️ 5 March 2026
⏱️ 14 minutes
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| 0:00.0 | Back in 2008, Scott Weiner was on a trip to Israel and had a curious awakening in a restaurant. |
| 0:14.8 | I noticed that pizzeria had boxes on the wall. |
| 0:17.7 | It was this yellow, bright yellow with orange stripes, crazy pizza box. |
| 0:24.8 | Growing up in suburban New Jersey, all pizza boxes were flimsy, white, smudgy red ink. |
| 0:30.8 | And, you know, this was a yellow box. It just, it didn't seem legal. It just, it stuck with me. |
| 0:36.8 | And from then on, any time I saw a box that looked different from the ones I grew up with, |
| 0:43.9 | I would save them. |
| 0:48.2 | Pizza boxes became Scott Weiner's obsession. |
| 0:51.8 | He now holds the Guinness World Record for the world's largest collection of them. |
| 0:56.3 | More than 1,800 in total. |
| 0:59.2 | Pizzerias from all over the world have sent him their packaging. |
| 1:03.0 | I have every continent. |
| 1:04.4 | I have a box from Antarctica. |
| 1:06.2 | Who makes pizza in Antarctica? |
| 1:07.9 | Apparently they have a commissary that has a pizza station. They sent me one with |
| 1:12.6 | maybe 30 or 40 signatures of scientists working at the McMurdo station. |
| 1:18.5 | Wiener's collection is a tribute to an everyday item that is often underappreciated by pizza |
| 1:24.6 | enjoyers across the country, which is almost all of us. |
| 1:30.0 | Americans consume billions of pizzas every year, around 23 pounds worth per person. |
| 1:36.6 | The majority of those pizzas are ordered for delivery or to go, and the boxes the pizzas |
| 1:42.4 | are transported in have to be carefully engineered |
| 1:45.5 | to uphold the integrity of the pies inside. |
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