19. Marina Nitze: “If You Googled ‘Business Efficiency Consultant,’ I Was the Only Result.”
People I (Mostly) Admire
Freakonomics Radio + Stitcher
4.6 • 2K Ratings
🗓️ 13 March 2021
⏱️ 38 minutes
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| 0:00.0 | I was at an in-person conference a few years back, the old days when people used to meet |
| 0:09.5 | face to face, and a few minutes before we all sat down to dinner, the conference organizer |
| 0:14.0 | pulled me aside and asked if I would be willing to facilitate the conversation at my table. |
| 0:18.8 | Now, that is roughly my least favorite thing to do, and it only got worse when I was handed |
| 0:24.0 | a list of suggested topics, not one of which was remotely interesting to me. |
| 0:28.8 | So I decided to try something different, something I had never tried before. |
| 0:32.6 | I tore up that list of topics, and instead I proposed that to start the conversation, each |
| 0:37.3 | person should take five minutes to tell his or her life story. |
| 0:41.2 | But with one twist, I told them I wanted no self-devocation and no modesty, that I was |
| 0:47.5 | giving them permission to be braggy and arrogant. |
| 0:50.6 | I turned to the woman sitting on my left, her name badge said Marina Nitsa, she was younger |
| 0:55.0 | than the other people at the table, small and stature, clearly an introvert. |
| 0:58.6 | I said Marina, how about you start? |
| 1:01.4 | And it was immediately obvious that braggy arrogance was far out of her comfort zone. |
| 1:06.8 | She spoke slowly, repeatedly apologizing after she noted an accomplishment, each time I |
| 1:12.2 | interrupted, telling her I gave her 100% permission, indeed that I insisted that she tell us about |
| 1:17.8 | every amazing thing she had done. |
| 1:20.3 | And what unfolded was one of the most fascinating life histories I've ever heard. |
| 1:27.0 | Welcome to People I Mostly Admire, with Steve Levitt. |
| 1:32.6 | More than a year had passed since that dinner, when I decided to start this podcast, I began |
| 1:37.4 | by writing a list of possible guests to have on the show, and the first name on that list |
| 1:41.2 | was Marina Nitsa, and I hope you will find her story as enthralling as I did. |
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