Broad keyword campaigns can be really effective for getting low cost clicks.

Because if you think about it, a broad keyword, like let's say pillowcase, that could mean a whole lot of things depending on the customer, right?

If a customer were to go to Amazon and type in pillowcase, they could be searching for a huge variety of pillowcases.

They could be searching for pillowcases for their pillow that they, you know, sleep with in their bed. Maybe they're searching for a huge variety of pillowcases. They could be searching for pillowcases for their

pillow that they, you know, sleep with in their bed. Maybe they're searching for pillowcases

for their couch.

What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.

In this episode, we're going to talk about how to make PPC broad keyword campaigns do their job.

Again, this is going to be an episode focused around Amazon pay-per-click advertising.

One of the best advertising campaigns you can run within Amazon is a manual keyword campaign.

It's the easiest to target because you can focus on specific keywords that customers

might be searching on Amazon to find your products.

Now, I've got some more podcast episodes that I've already put out there for you guys

talking about the differences between the different broad phrase and exact match keyword type.

So I'd recommend going back if you need to and re-listening or listening to those episodes

about the different manual keyword campaigns.

But in this episode, we're going to focus specifically on manual broad keyword campaigns.

Broad keyword campaigns can be really effective for getting low cost clicks.

Because if you think about it, a broad keyword, like let's say pillowcase, that could mean

a whole lot of things depending on the customer, right?

If a customer were to go to

Amazon and type in pillowcase, they could be searching for a huge variety of pillowcases. They

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