Nir Eyal & Lakshmi Mani share why you make terrible life choices. Episode 1879: Peak-End Rule: Why You Make Terrible Life Choices by Nir Eyal & Lakshmi Mani Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/2018/04/peak-end-rule.html Indeed, the number one source of hires in the U.S., delivers 1.5x more hires than even internal referrals, according to TalentNest. Get started now at Indeed.com/HEALTH.  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalHealthDailyDietNutritionFitness Learn more about your ad choices. Visit megaphone.fm/adchoices