187: The Fast Eat the Slow | Lance Collins
The Hard Way With Joe De Sena
Spartan Races
4.8 • 874 Ratings
🗓️ 20 March 2018
⏱️ 21 minutes
🧾️ Download transcript
Summary
In sports and energy drinks Lance Collins is the top of the heap. How did he get there? By being fast, funded, cutting edge, and well branded for the last three decades. And, critically, by being passionate enough to have a near single minded purpose. He has made great fortunes and launched successful products time and again. What keeps him coming back for more? Listen and learn what makes Lance tick this week on Spartan Up!
Lessons:
1. It's not the big that eat the small, it's the fast that eat the slow.
2. Whatever your million dollar idea is, it must be disruptive. Don't be a me too.
3. Above all, if a product isn't eye catching the rest doesn't matter.
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CREDITS:
Producer – Marion Abrams, Madmotion, llc.
Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, and Col. Tim Nye.
Synopsis – Matt Baatz
© 2018 Spartan
Transcript
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| 0:00.0 | This guy is part of what they call the Beverage Mafia. |
| 0:05.0 | And he is going to teach us not how to be successful once, |
| 0:08.0 | which we're all interested in, but how to be successful, |
| 0:11.0 | second time, third time, fourth time. |
| 0:12.0 | A mob successful every time third time for a mob successful every time mop |
| 0:15.2 | mop successful every time no he was involved with vitamin water |
| 0:18.7 | vitamin water as you know was sold for five billion dollars of Coca-Cola. He made a small fortune, but then parlaid it |
| 0:25.1 | into multiple fortunes. |
| 0:26.8 | And he's running a business that we're all aware of right now |
| 0:28.9 | that's on its way to repeating the success |
| 0:32.1 | they had with vitamin water. |
| 0:33.4 | So let's watch this. |
| 0:35.2 | Cool. |
| 0:36.2 | Drink some water. |
| 0:37.2 | And then and learn how to become successful. |
| 0:39.3 | And to make us successful, we got Jodessena, Sepfra, Johnny Waite, and we have Marion our producer behind the camera with Ice and Mike, |
| 0:46.0 | Mike Isabelle here as well and on Sound we have the one only Andrea Haggerty. |
| 0:50.0 | All brought to you by Separra. |
| 0:52.0 | Let's do it. Blessings. We are here for Spartan Up Podcast and we are in Beverly Hills at the top of the mountain. |
| 1:10.1 | This is it. |
| 1:11.1 | There's no buildings above where we are. |
| 1:13.0 | We're with Lance Collins who you're like the Beveridge King. |
... |
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