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Now, let's jump into the episode.

What we do is we try to make sure that we so over-deliver in value, you can use the free

stuff.

It's better than most people's paid stuff.

But the paid stuff, we want it to be excellent.

Excellent production values, excellent content, 10x, 100x, the value you paid for it.

If you have that, you have no problem.

Kerry, welcome back to the Think Media podcast. So good to be here, man. I appreciate you so much,

Sean. I'm excited to get into the topic today. You are very prolific and you have packaged what

you know into products and programs. And it's helped you build really a big

business, impactful business that helps church leaders, leaders overall. You not just have built

a very powerful podcast with a huge listenership, helping leaders in the business world and in the

church world. But you've also created online courses.

You've written multiple bestselling books.

And I want to learn from you the process of packaging what you know.

A lot of our community wants to create an online course.

They may want to write an e-book or a full-on physical book, traditional published maybe, and really

reach more people. And then, of course, they're trying to figure out how do I package what I know

...