#187: Ben Weprin—How to Create A Magical Brand
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 10 February 2020
⏱️ 52 minutes
🧾️ Download transcript
Summary
As a StoryBrand podcast listener, you know all about creating great marketing. But do you know how to create a great brand? Crafting a brand that gets people excited is no small task. That's why we invited Ben Weprin, mastermind behind Soho House and Graduate hotels, to share how he's built a brand that welcomes people to live inside of a story. He's a master of whimsy and believes if you can build a magical brand, it might be the most meaningful part of your life.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | J.J, before we get started with the podcast, you and I have an announcement to make. |
| 0:03.6 | We do. |
| 0:04.6 | Marketing Made Simple, the book, our book, is available for pre-order right now on Amazon. |
| 0:08.6 | I know. |
| 0:09.6 | It's pretty exciting. |
| 0:10.6 | Very exciting. |
| 0:11.4 | But this is the first time we've announced that there's actually a special if you pre-order the book and I think it's like 20 bucks, but then they'll give you a couple bucks back because they always discount it. |
| 0:20.0 | So you order the book for 20 bucks and then you forward the receipt to this to this address book at storybrand dot com that's book so you just hit forward when your receipt comes in and then you send it to book at storybrand dot com or you go to |
| 0:35.2 | marketing made simple summit dot com you can actually register for our marketing |
| 0:40.5 | made simple summit well Don what is marketing made simple summit. Well Don, what is marketing made simple summit? |
| 0:44.0 | Marking made simple summit is only for people who pre-order the book. |
| 0:47.0 | Yes. |
| 0:48.0 | And here it is. It's the answer to the question, how did you guys build that thing? |
| 0:51.0 | Yes. |
| 0:52.0 | Because the reality is we built a company that went from a quarter million to 13 point something million last year. |
| 0:58.4 | This year 17 with a stretch goal of 20. Yeah. And then pretty quickly we want to get to 40 million and we did it without |
| 1:04.4 | spending very much money in advertising. Yes. And everybody's asked how do we do it and |
| 1:08.8 | we usually say you know come to our workshop read our books whatever but we've never succinctly |
| 1:13.4 | sat down you and I and said okay let's actually reverse engineer step by step what |
| 1:16.8 | we did yep and that's what we're doing at marketing made simple summit and you can |
| 1:20.8 | only attend the marketing made simple summit if you actually pre-order a book. |
| 1:25.7 | So go to Amazon, search for Marketing Made Simple by Donald Miller and Dr. J.J. Peterson, and |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from StoryBrand.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of StoryBrand.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

