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That a great story for you here today. I have always been a big fan of projects that provide

free resources for people, but also allow the project's creator to get paid. So in other

words, the customers or the main clients are not actually paying, they get it free, but

the person who made that project still has a way to get paid. And the classic example

is Danielle Feng and her project ESSA Group, which I've talked about a number of times,

Danielle provides YouTube tutorials to help new immigrants prepare for the US citizenship

exam. All that information is really complex. Danielle helps to break it down. She's got

hundreds of thousands of people watching these tutorials. And because of advertising, YouTube

ads, in this case, Danielle is able to make a good profit while the people who learn from

her tutorials access them for free. So today's story, that's a historical story. Here's

today's, it is perfectly aligned with that model. Instead of YouTube as the medium and

instead of immigration as the topic, this story, this case study, it provides most of its

info on a website in the form of test prep guides and practice exams for college, college

or university, including the ACT, SAT and many others. In fact, I think it's actually

branched out now, but that's how it got started. So I'll tell you all about it. In this

story, a former educator schools the system, offering his test prep guides for free, but

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