#186: Brand experience and the Small Business with John D. Hanson, Accelerated Revenue
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 26 October 2021
⏱️ 31 minutes
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| 0:00.0 | Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer |
| 0:06.4 | employee experience, organizational and workforce transformation, and how business can adapt and |
| 0:11.5 | continually improve at an Agile age. The Agile World podcast is brought to you by tech systems, |
| 0:17.0 | an industry leader in full stack technology services, talent services, and real world application. |
| 0:22.8 | For more information, go to techsystems.com. To read more about the topics discussed in the show, |
| 0:28.5 | you can go to my website at theagile.world and read my latest articles or get a copy of my latest |
| 0:33.6 | book, The Agile Workforce, now available on Amazon and other retailers. My name is Greg Kielstrom, |
| 0:38.5 | and I'm the host of the Agile World podcast. Today we're going to talk about the small and mid-sized |
| 0:43.0 | business and how they can successfully create great brand experiences. To help me discuss this topic, |
| 0:48.6 | I'd like to welcome John D. Hanson, President, Consultant, and Speaker at Accelerated Revenue. |
| 0:54.0 | John, welcome to the show. Thanks, Greg. I'm going to give a plug for you right off the top. |
| 0:59.7 | If anybody has yet to read the Center of Experience, I thoroughly enjoyed that book, and that's what |
| 1:05.8 | got me introduced to you and what you do. So get this book added to your reading list. I guarantee |
| 1:11.1 | you'll enjoy it. Thank you for having me on the show, Greg. Yeah, no, thank you. I appreciate the |
| 1:16.2 | plug as well. So looking forward to talking with you. I know you and I have had several conversations, |
| 1:21.8 | but we're recording this one for others to be able to listen in on. So why don't you start by |
| 1:28.6 | giving a little background on yourself and what you do? Sure. So I started my own consulting firm |
| 1:33.9 | in January of 2020. It looked like we're going to be in the black in April. It's speaking gigs |
| 1:38.9 | and consulting clients lined up, and then like a lot of people, the pandemic disrupted all of that. |
| 1:44.8 | Well, two pivots later on, I mean, the best opportunity in my life. I work with great leadership, |
| 1:49.6 | here at Accelerated Revenue, and been entrusted with growing that arm of the business, which is |
| 1:54.4 | consulting, keynote speaking, and workshop facilitation. And I think what's unique about us, |
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