186: $2.4 Million Dollars of NEW Recurring Revenue

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 7 October 2020

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Last year we missed a HUGE opportunity and we weren't going to let that happen again. The plan worked, generating $2.4M in recurring revenue. I'm going to tell you what happened in this episode.

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Transcript

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0:00.0	One year ago, we knew we missed out on a huge opportunity, and we were not going to let that
0:05.7	happen again. So this year, we capitalized on it and generated over $2.4 million in recurring
0:13.0	revenue. I'm going to tell you about it in this episode. Marketing your business is for you,
0:19.5	the business owner, who has a product, a service, or a message
0:22.4	that you believe in. My name is Stu McLaren, and each week we'll take a behind the scenes look
0:27.1	into the real world marketing tactics and strategies for getting what you have in front of a lot
0:32.3	more people. Thanks for spending some time with me today. Now let's get started.
0:39.9	Well, hello, my friend. It's me, Stu, here for you back for another episode of the Marketing Your Business podcast.
0:47.5	And oh my goodness, oh my goodness, there has been a lot that has been happening, both in my career and in the business and then also
0:57.2	personally oh i got a lot to bring up to speed with and this episode we're going to be talking about
1:03.7	how we launched a brand new membership brand new membership generating over 2..4 million recurring annually. It is going to be great. So buckle your seatbelt.
1:17.2	All right. So let's get into this episode where we're going to be talking about how we came up with this new membership site.
1:23.4	And more importantly, how did we launch it so that we hit the ground running? Well, last year in
1:30.6	2019, when we completed our tribe experience, which is our signature course and program,
1:37.1	at the end of it, we have a celebration ceremony, which is like our closing ceremony. We
1:43.3	celebrate all the progress that everybody
1:45.5	has made during the course. And it's really, truly just a really special moment for our community.
1:52.6	Because we get to see just how far everybody has come in a short period of time. Now, I remember
1:59.3	last year, at that time, it was a peak experience. And
2:03.7	there was nothing, though, that we had for people to continue that momentum. And in that moment,
2:11.7	I remember afterwards, as soon as we got off, I said to our team, I said, I do not want this to
2:16.3	happen next year. I want a way where we can
	...

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