So Money episode 1850, a new way for midlife entrepreneurs to score free money.

You're listening to So Money with award-winning money guru Farnoosh Torabi.

Each day, get a 30-minute dose of financial inspiration from the world's top business minds,

authors, influencers, and from Farnoose yourself.

Looking for ways to save on gas or double your double coupons? Sorry, you're in the wrong place. Seeking profound ways to live a richer, happier life.

Welcome to So Money. We started Threadneedle Alley too because I realize I know so many

entrepreneurs and there were so

many entrepreneurs in my family. And at this time in my life, I feel like I'm at the top of my game.

And I think part of that is because I'm in midlife because I have decades of experience under my

belt. I have that maturity that comes with all of these years. And I think that there's something

really magical and powerful about that. Welcome back to So Money, everybody. I'm Farnuch Tarabi.

Our guest today has been a long trusted voice in the world of smart shopping and consumer

advice. And now she's turning her attention and resources to a new mission that I know will interest

many of us, empowering midlife entrepreneurs. Trey Bodge is a journalist, television commentator,

and consumer expert who's helped millions of people save at the checkout. But after the passing

of her mother in 23, Trey felt a calling to do something deeper and more

personal. In this episode, we'll talk about her newest venture. It's called Threadneedle

Alley Foundation, a nonprofit she recently launched with family members to offer multiple

$5,000 grants and mentorship to entrepreneurs in midlife who are facing financial hardship.

The organization is named after the street where her mother ran a beloved small business for

decades. And this work is Trey's way of honoring that legacy while addressing a gap.

She's long observed in her professional life, great small business ideas without the resources or support to

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