185: Expert Interview: Create a Competitive Edge in Five Minutes, with Sam Horn

Discover Your Talent–Do What You Love

Don Hutcheson

Entrepreneur, Turningpoints, Self-improvement, Careers, Business, Career, Education, Inspirational, Inspiring, Entrepreneurs

5 • 618 Ratings

🗓️ 15 January 2016

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Sam Horn, Intrigue Expert and TEDx speaker, helps people create one-of-a-kind communications that scale their impact for good. Her books POP!, Tongue Fu! and Got Your Attention? have been featured in Forbes, Fast Company and New York Times, and her speaking clients include major firms. In an age of “Infobesity,” the folks who win the competition are those who can raise their listeners’ eyebrows in seconds. “Using the old approach—telling them what we're going to tell them, then telling them, then reviewing what we just told them—just makes us a bore, chore and a snore. Instead, we engage them!”

Transcript

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0:00.0	Hello, world.
0:11.6	Welcome to discover your talent, do what you love, number 185.
0:16.9	I'm creator and host, Don Hutchison.
0:19.3	Every day I interview someone from around the world who has discovered her talents to do work she loves to create a life of success, satisfaction, and freedom.
0:29.8	Once a week, I interview a well-known expert from the fields of personal development, education, life, and career planning, and other specialties who share experiences, tools,
0:39.2	and insights to help our listeners along their journeys. Today, I'm delighted to bring you our
0:43.8	featured expert, Sam Horn. Welcome, Sam. Thanks so much, Don. I've really been looking forward
0:50.2	to sharing some ideas with your listeners. Thank you so much. It's a pleasure to be with you.
0:54.8	Sam Horn, Intrigue expert and TEDx speaker, helps people create one-of-a-kind communications
1:00.4	that scale their impact for good. Her books, POP, Tung Fu, and Got Your Attention,
1:08.3	have been featured in Forbes, Fast Company, New York Times, and her speaking
1:12.3	clients include NASA, Capital One, Inc. 500, and KPMG. Sam, today's topic is create a competitive
1:20.7	edge in five minutes. So take the stage for just a second and tell our listeners the,
1:30.7	explain this topic to them, and then we'll get into it.
1:32.4	Well, I would be glad to.
1:37.0	You know, Jack Welch said, if you don't have a competitive edge, don't compete.
1:41.5	Well, I think if we don't have a competitive edge, we can't compete.
1:47.5	So let me share the two-minute backstory of how I came up with this topic and why it's relevant and how it can really make a difference for us and create that competitive edge.
1:52.0	I had the privilege of helping to start and run the Maui Writers Conference for 17 years.
1:57.1	And we did something that was really unprecedented.
1:59.9	We gave people from around the world an opportunity to jump the chain of command and meet face-to-face with decision-makers.
2:07.8	You could likely pitch your screenplay to Ron Howard.
	...

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