185: Establishing and Managing Your Online Reputation, with Kevin Pho
Coaching for Leaders
Dave Stachowiak
4.8 • 1.6K Ratings
🗓️ 23 March 2015
⏱️ 33 minutes
🧾️ Download transcript
Summary
Kevin Pho, M.D. (Twitter) (Facebook)
Author, Establishing, Managing, and Protecting Your Online Reputation
Social media is not a passing fad, but many people perceive it as such since the media tends to focus problem situations.
“Today, getting published and getting people to read your thoughts and read your articles is no more than a click of a button.” -Kevin Pho
“If you have a strong social media presence, you are many steps ahead of your competition in defining yourself online.” -Kevin Pho
“If you aren’t proactive in establishing your online reputation, other sites, such as rating sites, are going to create content about you.”
Three steps to creating your identify online from Kevin’s book:
- Curate
- Connect
- Make a difference
“Using social media to follow experts in your industry is a tremendous way to learn.” -Kevin Pho
A strong social media presence can marginalize the rating sites.
Set up a Google alert to monitor mentions of yourself online.
Dave mentioned at the end of the show a previous episode on LinkedIn. Check out episode 101: How to Get the Most From LinkedIn.
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Transcript
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| 0:00.0 | So how much control do you have over your online reputation? |
| 0:04.0 | Well, it turns out quite a bit and today's guest is going to walk us through the strategies |
| 0:09.2 | and thinking in order to take command of your online reputation and manage it effectively. |
| 0:15.0 | This is Coaching for Leaders, episode 185. |
| 0:18.0 | Produced by Innovate Learning, Maximizing Human Potential. learning, maximizing human potential. |
| 0:24.0 | Greetings to you from Orange County, California. |
| 0:30.0 | This is coaching for leaders, and I'm your host, Dave Stahoviac. This is going to be coaching for leaders and I'm your host Dave Stahoviac. |
| 0:34.4 | This is a weekly show to help leaders improve their communication, strategy, coaching, |
| 0:39.5 | productivity, and personal mastery. And strategy is going to be our focus today as well as communication and |
| 0:46.7 | specifically taking a look at social media and the strategy we're using around |
| 0:52.3 | social media and really building and |
| 0:55.0 | managing and protecting our online reputations and I am really |
| 1:00.8 | thrilled to have a guest with me today who was first introduced to me by one of our |
| 1:06.1 | audience members who is really a leader in the health care world on how to do this effectively and even though if you're not |
| 1:16.2 | in health care I know that the things that he's going to talk about today are |
| 1:19.6 | going to be of real value to you if you have done any thinking at all on establishing your online |
| 1:25.4 | reputation and if you haven't done any thinking on it, then even more so the reason to be |
| 1:30.2 | listening today. And my guest is is Dr Kevin Poe. Kevin is a practicing |
| 1:35.5 | board certified internal medicine physician, a national media commentator, and he's |
| 1:40.8 | co-author of the book establishing, managing, and protecting your online reputation, |
| 1:46.4 | a social media guide for physicians and medical practices, and he's also an acclaimed keynote |
| 1:52.0 | speaker. |
... |
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