4.8 • 611 Ratings
🗓️ 1 June 2022
⏱️ 37 minutes
🧾️ Download transcript
Laura Willoughby has gone from drinking all the beer to being one of the leading voices of the alcohol-free movement in the UK. In this episode she discusses the extraordinary success of her alcohol-free off license.
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0:00.0 | I dreamt that you were twisting through seven sons of gold and the gypsy was insisting |
0:10.1 | that his story must be told I came two in the morning but I took it as a warning that you might be a treasure. |
0:22.4 | I could touch but never hold. |
0:27.6 | Hi, everybody. |
0:29.2 | Welcome back to the Soapur podcast. |
0:31.8 | I'm super excited to be talking to Laura Willoughby, |
0:34.6 | really one of my favorite people. |
0:36.0 | And I genuinely mean that. |
0:37.0 | She's just fabulous, everything she's doing, and she's wonderful company, too. |
0:41.8 | Club Soda is putting on a mindful drinking festival in Brighton on July 9th and 10th, and I will be there |
0:47.8 | giving a talk and signing books, so I'd love to see you. I also, next week, we start the empowered, |
0:57.3 | soberful women five-day event. Make sure you're signed up for that. Go to Soberful.com. It starts June 6th. It's every single day, 3pm, Eastern, |
1:02.9 | 8 p.m. in the UK, if you can't make it live, you will get a recording. It is chocker block |
1:07.7 | with the stuff that I do. All of the stuff that I teach people, the work of sobriety, |
1:13.3 | how to get a transformation, how to change your life, all of that kind of stuff. But you must be |
1:17.7 | signed up. So make sure you register, go to soberful.com. There should be a link at the top of the |
1:21.6 | page and you can go and do that. Okay, so over to our interview with Laura. |
1:26.8 | Hey, everybody. Welcome to the Soberforce podcast. I am delighted, delighted to have really somebody who I've really grown to love and admire Laura Willoughby back on the Soapur podcast. Welcome back, Laura. |
1:40.9 | It's a mutual love fest. This is what's going on here, Veronica. I was so excited to meet you when you came here in January. I really was. Oh, me too. So I was home in January. It was like the worst possible, you know, trying to plan a trip home in the last couple of years. It's like I planned one and then Omnicrom or Delta or something, but I had to go because my mom and my house and blah, blah, blah. And you told me about the off license. And I'm like, oh, I'm not going to be in there January. And then I was. So I thought, well, I'm definitely going down to London to do that. And it was a bit kind of like, it was on the Omnacrom Wave. It was like that was on the rise. And I was like, oh, God, you know, I was testing like all the time because I was with my 82 year old mother and I had to get back into the States. And I'm like, there's no way I'm ever going to leave here without getting a positive. But anyway, got down to London. It was a bit of a ghost town. But the Offie was incredible. It was just, I was so impressed by it so tell us about it you tell us |
2:39.5 | about it yeah so I mean you'll be seeing this in the states now because you've got a number of |
2:43.6 | alcohol free shops opening up in the UK an alcohol shop is called an off licence just in case anybody doesn't know. |
2:52.6 | So we were just really bold and brazened and called it an alcohol free off licence, |
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