How do you create the perfect webinar presentation? Well, I'm going to take you behind the

scenes of how we are doing it right now. Come join me. Here we go. Marketing your business is

for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind the scenes look

into the real world marketing tactics and strategies for getting what you have in front of a lot

more people. Thanks for spending some time with me today. Now let's get started. Hello, my friend,

it's me, Stu, and we are back for another episode of the Marketing Your Business Podcast.

Today, I'm going to be talking to you about how to create the perfect webinar.

In fact, I'm going to take you behind the scenes of how we are doing it.

But before we get started, I just want you to remember the code word blue bunny.

Blue bunny.

Why do I say that?

Well, you're going to find out here in just a few minutes.

Now, here's the backstory. So, as you know, we have two sides to our business. The first side is the training side. This is where I teach every year thousands and thousands of entrepreneurs how to add

recurring revenue to their business through memberships.

Now, the other side of the business is our software side of the business.

Now, we have developed a brand new piece of software called searchy.io, and it essentially

gives you the ability to create a wow experience with the content that you deliver.

Remember, I want you to write down the code word or remember

the code word, Blue Bunny. We're going to come back to that here in just a second. But nonetheless,

with the searchy side of our business, the software side of our business, one of the things that

we have had on the back burner is the marketing. We did a webinar for that back in last,

...