Should you create a course for your business? Even if it's a service-based business or a physical

product business? The answer is yes. And in this episode, we're going to talk about why and how to

get started fast with my good friend, Amy Porterfield. Buckle your seatbelt, my friend,

because here we go. Marketing your business is for you, the business owner, who has a product, a service,

or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real

world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me

today. Now let's get started. Well, hello, my friend. Good to have you back for another episode

of the Marketing Your Business podcast. Now, this one, this one is a special one because I have a

guest joining me today. Her name is Amy Porterfield. She's one of my

best friends and we have been friends for a long time because we go all the way back many,

many years when we were part of a mastermind together. Now, the interesting part about this story

is I went in one direction

supporting people with membership sites. Amy went in another direction supporting people

with paid digital courses. Now, the interesting thing about this is like courses and

memberships, they go together like peanut butter and

chocolate. Like I always get asked, like should I do a course or should I do a membership? And the

answer is not you shouldn't pick one or the other. It's you should do both. Because here's the thing.

I look at memberships as creating stability in the business by providing that recurring revenue.

But courses, they provide cash flow.

And cash flow is so critical and so important to any type of business owner.

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