184: How to Create, Market, and Sell Your First Online Course – Even With a Small Audience

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 21 July 2016

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Teaching what you know in the form of an online course has become the bread and butter for many online entrepreneurs. You can see the appeal: package all your best stuff into a logical and well-presented lesson plan, record it, and sell it over and over again.

Course creation has the potential to be a fantastic passive income business, just like book sales or software. Build an asset that has low-to-zero incremental costs, and sell as many copies as you can — sometimes for $1000 or more.

In this episode I’m chatting with Bailey Richert and her advice for budding “infopreneurs.” In her words, you don’t need a huge audience to start building a successful business, but you would be wise to follow a few important steps.

Related: To build an online business, you need to get online. My free video course will show you how to quickly and affordably set up your first website.

Full Show Notes and PDF Highlight Reel: How to Create, Market, and Sell Your First Online Course – Even With a Small Audience

Transcript

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0:00.0	Side Hustle Show 184, how to create, market, and sell your first online course, even if you don't have a big audience.
0:07.0	If you want to start an online business, you're going to need a website.
0:09.4	Visit side hustle website.com for my free step-by-step video course on how to get up and running quickly
0:13.6	and for less than you might think.
0:15.0	Welcome to the Side Hustle Show where aspiring part-time entrepreneurs learn
0:20.8	how to turn their side hustle dreams into reality.
0:24.0	Because your 9 to 5 may make you a living, but your 5 to 9 makes you alive.
0:29.0	And now your host, Nick Loper. Loper. What's up? Nick Loper here. Welcome to the Side Hustle
0:38.4	show, your companion on the journey from employee to entrepreneur. Today's guest
0:42.4	has walked that path. Actually she
0:44.0	says she's gone from employee to infopreneur selling digital products over the
0:48.2	interwebs. I'm joined by Bailey Richard from Bailey Richard.com and today we're talking online
0:54.0	courses from the validation stage. Hey is anybody going to buy this to the
0:58.3	creation stage and then to the launch and delivery stage? Now this is kind of a
1:02.4	200 level episode where you don't
1:04.6	need to have hundreds or thousands of followers, but it will be helpful if you've been building
1:08.5	your online presence for a while and have some readers or subscribers to involve in this process.
1:13.2	Now this is something that Bailey learned the hard way
1:15.2	when her first product launch
1:17.6	that she spent nine months on
1:19.4	just landed with a thud.
1:21.7	So she's going to share her pre-sales process, the tools and software
	...

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