Hello and thank you for listening to the Squiggly Careers podcast. I'm Helen, one of your hosts

and welcome if this is the first time you've listened to the podcast. We have run this podcast

weekly since I think 2017 was when we started it. If it's your first time here, there are a few

episodes to catch up on. Sarah and I have covered everything from interviews to

how to manage your manager, how to get better at feedback, how to cope with change and uncertainty,

which definitely feels like this year has been a reality, lots and lots of things to help you

in your career. And if you've been here before, then thank you. Welcome back. This is our final episode in

our Ask the Expert series. And these were conversations we wanted to have with people where we

really focused on a specific skill that we thought was relevant for people at work right now.

In the context of today's conversation, I think there are very few pinch yourself moments in your career.

Those moments where you're like, am I really doing this? This is brilliant. And today's conversation is

definitely one of those. So you will hear me talking to Seth Godin about ideas. And until Sarah and I

started our Business Amazing If back in 2012, and then it actually

became my full-time role in 2018, my career had been in marketing. And Seth Godin is a leading

voice for marketers. He's a best-selling author and a speaker. He's launched one of the most

popular blogs in the world. He's actually

written 19 bestselling books, quite daunting as we are embarking on the writing of our second

one. Some of his books really have been most influential for me are lynchpin, Purple Cow,

I mean, how to name book, hey, and tribes, all amazing, amazing books that really help me.

And his wisdom isn't just for marketers, though.

If you are someone who values creativity, ideas and innovation, his insights are incredibly

helpful.

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