Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business.

And now here are your hosts.

Welcome to this episode of The How of Business.

This is Henry Lopez.

And my guest today is Jeff Lair.

Jeff, welcome to the show.

Thanks, Henry.

Great to be here.

I'm excited to have you with us.

Jeff is a business owner and investor with a vast consulting and corporate background.

In the field of connecting with audience to sell and inspire action, few really have the depth

and breadth of experience that Jeff has. He's the founder of Engage, a consulting firm which helps

businesses with how to engage their market and bring clarity to their marketing. As a regular speaker on telling your brand story,

Jeff connects with his clients and audiences by inspiring them to reimagine their marketing and communications for powerful results.

His experiences, his broad background, his experiences range from creating corporate presentations that connect

internally to marketing strategies that drive growth externally. As a founder of an angel

investment group, he also has extensive experience helping startups refine their story for investment

in sales. He's worked across industries in 27 different countries

and has written for several publications,

including luxury business daily,

Industrial Minerals Magazine, and Latin Business Today.

He has an MBA from the Anderson School at UCLA

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