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Online Marketing Made Easy with Amy Porterfield

#183: How to Create Your Promotional Calendar

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 2 November 2017

⏱️ 43 minutes

🧾️ Download transcript

Summary

Biggest Takeaways You Don’t Want to Miss:

Rules of Engagement Upfront:

  • I want you to take an entire day to do this process. I know, I know. No bellyaching. I don’t want you to feel rushed or pressured to get it done.
  • Pick a “special spot” to do this. If you want extra credit, book out a hotel room or a co-working space. If you’re going to do this at home, promise me you’ll send everyone away so you have the space to create, focus and think.
  • Don’t do this alone. Engage your virtual assistant or anyone on your team (either via Skype or fly them out!). I understand that you may be a “one-person show”—I encourage you to then find a friend or a peer that can be your sounding board.
  • Grab a whiteboard or a big sticky board. You’ll need a space to put your notes.

The freebie for this episode is EXACTLY WHAT YOU NEED TO PLAN:

You’ll hear me map out this entire process on the episode. Then, when you are ready to do your own plan, grab the step-by-step cheat sheet so you can work through this process for your own business. With this worksheet, you’ll know exactly how to plan for your 2018.

Check Out These Highlights:

  • Why your “non-negotiables” are crucial to your business success. [9:48]
  • The power of “declaring your number” and why it can drive your entire success for the New Year. [11:54]
  • How to get clarity on the past so you can plan for the future. [13:32]
  • The metrics you should come to the table with. [14:15]
  • What to ask yourself when you calendar your big promotions—a.k.a “the fun stuff.” [18:43]
  • Ways to make money in the next six months (to help get those creative juices flowing!). [19:52]
  • Don’t make this one mistake when planning out your promotions! [27:38]
  • Why you need white space between promotions. [30:45]
  • How to not let FOMO take you down in your planning process. [34:58]

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the online marketing

0:02.5

Made Easy Podcast episode number 183.

0:07.0

Welcome to the online marketing

0:09.7

Made Easy Podcast. Business advice so easy,

0:13.4

you'll feel like you're cheating.

0:15.0

And now your host, Amy Porterfield.

0:18.2

[♪ OUTRO MUSIC PLAYING [♪

0:27.2

Welcome back to another episode of the online marketing

0:30.3

Made Easy Podcast.

0:31.9

I'm your host, Amy Porterfield.

0:33.8

And today we are diving into creating your promotional calendar.

0:39.4

Now in an ideal world, this episode just went live.

0:42.4

You're listening, you're going to jump in,

0:44.7

you're going to actually plan out your calendar this month,

0:48.5

which is November when this is going live.

0:50.9

And you're going to be ready to hit the ground running

0:53.6

on the first day of 2018.

0:56.4

That would be an optimal situation.

0:58.8

However, let's say you're catching this episode

1:01.5

way after it's gone live.

1:03.5

Don't let that stop you from listening

1:05.5

to this entire episode and grabbing the freebie

...

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