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Hey, what's up? Everybody, welcome to Side Us All School. My name is Chris Gellat-Though.

And welcome to the final week of the year. We are reaching the end of 2021.

What a year it's been. Now, I've got a listener question for you today to kick off the week.

Got a bunch of other stuff coming up as well, of course.

A listener question. We have looked at the question of whether you build your idea with a platform in mind,

like where you have a specific network or medium that you're looking at,

like TikTok, Instagram, whatever it could be, and you're asking yourself, how do I suit or adapt my idea

to fit the unique qualifications, requirements, et cetera, of this network?

Or, you know, you start with an idea and then consider which platform or network might be best.

Now, both approaches have merit. I tend to lean more toward the second, where you're thinking idea first,

and then figuring out how to apply or functionally adapt that idea.

But we have also seen plenty of successful case studies over the years that use more of the first.

So with all that in mind, today's caller has a similar but different question.

These are always my favorite, similar but different.

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