#182: This Wedding Photographer Transitioned to Portraits & Did $10k From ONE Marketing Activity
Worth Every Penny Joycast
Sarah Petty
5.0 • 3.6K Ratings
🗓️ 24 October 2023
⏱️ 17 minutes
🧾️ Download transcript
Summary
The Fosses felt like they couldn't squeeze another drop of money out of the time they had to put into their photography business.
This husband-and-wife wedding photography team was maxxed out. With two babies at home they COULD NOT squeeze another minute out of their busy schedules
(and didn't want to take another moment from their growing babies)
But when they realized they weren't making enough money no matter how much they worked, something had to change.
When they found THIS one marketing idea ….
They made $10,000 in just TWO MONTHS!!
Hit play to hear their story.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Shannon did get this, you guys, $10,000 from one marketing activity, one single marketing idea. |
| 0:09.4 | She and her husband own a photography and video company doing primarily weddings. |
| 0:14.5 | And she joined our program called Boutique Breakthrough because she knew there had to be a better and more profitable way to sell |
| 0:21.9 | photography. And she was so right. So the real question is, how are portrait photographers |
| 0:31.1 | like us able to run a profitable business and still put our families first without selling digital files for cheap |
| 0:38.9 | and working all the time. I'm Sarah Petty, your host of the Worth Every Penny Joycast, and I went |
| 0:45.8 | from a stressed out, overworked mama with three babies to being named one of America's most |
| 0:51.2 | profitable photographers without working my kids' lives away. |
| 0:56.1 | Each week, I'll show you how to find and serve boutique portrait photography clients |
| 1:00.7 | in a world where we compete with free thanks to everyone having a digital camera in their pocket. |
| 1:06.6 | Take the first step to adding more joy and profit to your life by downloading your free |
| 1:11.8 | photography business tools at joyofmarketing.com forward slash podcast. |
| 1:21.5 | Welcome, Shannon. Thank you. Yes, it's so true. Like we don't have to sell ourselves short all the time. |
| 1:29.1 | Yes. So tell where you were before boutique breakthrough. What was your backstory? |
| 1:35.1 | Yeah. So we did weddings mostly. So we do 20 weddings a year, work all the time, miss our kids all |
| 1:41.7 | the time. And we have two little babies. |
| 1:49.3 | And it just got to the point where it wasn't about the number of clients anymore. |
| 1:53.3 | We're like, this is our maximum amount of time that we have. |
| 1:56.0 | And like, we're still not making money. |
| 1:58.2 | So we need to change something. |
| 2:01.5 | So if you want a different solution, you have to take different actions. So that's why we were like, we need something completely different. Yeah, why is it that |
| 2:06.9 | we think things are working? So let's do more of it. Yeah. Yeah. Let's work more weddings. Yeah. And I think a lot of |
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