#182: SVP of Marketing at Atlantic Records Marsha St. Hubert

A Waste Of Time with ItsTheReal

ItsTheReal

Music

4.8 • 817 Ratings

🗓️ 23 April 2018

⏱️ 140 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on A Waste of Time with ItsTheReal we welcome our amazing friend and SVP of Marketing at Atlantic Records, Marsha St. Hubert, to the Upper West Side! Marsha, whose outstanding work with Cardi B helped her claim a number 1 album on the Billboard charts last week, has a whole lotta wins on the scoreboard thanks to her time with Gucci Mane, Kodak Black, Maino, Lupe Fiasco, TI, Tamar Braxton, DJ Drama and Wiz Khalifa. The daughter of a Haitian immigrant, a latchkey girl living in ungentrified Flatbush, Brooklyn with her tough-love mother who worked two jobs to send her to Catholic school, we talk about spending each summer in Haiti with her father and her mischievous brother, playing high school sports, going to college with the goal to become a lawyer like Claire Huxtable and nixing that plan real quick, landing back home and taking a job with a PR firm, where she didn't last long after moments like asking Dame Dash if she could listen to his iPod. Marsha remembers interning for Lyor Cohen at Def Jam, moving over with him when he took the CEO position at Warner Music Group, establishing herself as a people person and learning the A&R side of the business at Atlantic Records, and moving into marketing for early projects by Maino, DJ Drama and TI's P$C. We discuss how specific Lupe's vision was for Lasers, the hours she spent on the phone with him, how far her relationship with Wiz evolved after he signed to Atlantic and initially ignored everyone in the building, and why she felt it was the right move to leave for a position at Epic Records. Marsha gets into working with Tamar, how hard she and her team worked to get that number one record, having a baby and juggling responsibilities to her family and as a businesswoman. Marsha details her return to Atlantic, the amazing ways they rolled out Gucci's first album while he was on house arrest, working Kodak's first project while he was locked up, the reaction to Cardi's unprecedented run, her feelings on Billboard's recent piece on the dearth of Black executives in music, the different leadership styles of Lyor Cohen, LA Reid and Julie Greenwald, the talented co-workers she's collaborated with through the years, and so very much more in this truly excellent episode! Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Hey, Jeff. Hey, Eric. How are you? I'm pretty good. How are you? Doing well, thank you. A longtime supporter of ours named Jaspah, hit us up on Twitter earlier this week and said, hey guys, I don't really have the time to listen to every episode of the podcast every week anymore, but I make sure to download anyway, which is really awesome. Are there any other low energy ways to support you guys outside of recommending to friends? Well, I will say, you know, he's looking for low energy ways to support you guys outside of recommending to friends. Well, I will say,
0:22.4	you know, he's looking for low energy ways to support, but there are high energy ways. Like what?
0:26.7	Like going to track down our competition and taking them out. That is the highest energy way possible.
0:38.6	Well, I mean, it depends on how you do it.
0:39.7	But I'm just saying if you're looking for a high energy way to do it.
0:43.3	Just wipe out our entire competition,
0:47.3	where they live, how they access the internet, and take them out.
0:51.9	But there are other ways to go about helping it's the real.
1:13.6	How would you, oh, I mean, I guess you could go on Amazon and you can buy our book, which is for pre-order right now. Yeah, it's called Rime Book. It is a lined notebook, has a lot of original content by Jeff and myself. It's really dope and it comes out in September, but go get it now while it's like $13, right? Yeah. There's other ways. You can also stream our music, which is available on all streaming platforms.
1:14.7	Which is really awesome.
1:29.5	It's an easy way to help out. It's the real. You just press play on there and you listen to good music and hey. Yeah, we get paid. Who knew? You can go see us live. We perform at different places. We have a lot of different cities coming up. We'll make announcements about that soon. But one more way that we wanted to tell you guys about. What's that, Eric?
1:30.2	We have merch.
1:31.1	Who knew? places. We have a lot of different cities coming up. We'll make announcements about that soon. But one more way that we wanted to tell you guys about.
1:29.5	What's that, Eric? We have merch. Who knew? We have t-shirts available for sale. If you go to
1:34.5	it's the real.com slash shop, you will get t-shirts that are in the same vein as all the things
1:41.2	you love about this podcast. And one of the things that we really wanted to make
1:45.5	happen, because a lot of people have hit us up about it, a lot of people have asked us for a t-shirt
1:50.7	with our AKAs on them. And for people new to the podcast, it's what we shout at the beginning
1:55.2	of every episode. We've done it basically throughout our whole career, ever since 2007 in
2:00.1	sketches. We do them for our MTV
2:01.9	interviews yeah the only person that we didn't do the AKAs and gunshots for was
2:06.9	Stevie Wonder only because we felt like it would be a little disorienting for him to be
	...

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