On today's episode, we've got next level keyword research, the latest on Amazon's handmade program,

listing optimization must, and much more. How cool is that? Pretty cool, I think.

Hello everybody and welcome to another episode of the serious sellers podcast.

I am your host, Bradley Sutton, and in this show, we are going to be doing another best of everything episode.

Basically, if you've missed our previous ones, what that is, is we're going to just give

you little snippets of some of the best episodes you might have missed lately on the

Serious Sellers podcast, the AMPM podcast, and our written blog on the website. And so you're

going to just get the best of the best. Now, when it comes to selling on Amazon, something of a

chicken and egg proposition, right?

Should keywords come first?

Or is e-commerce success based on a great Amazon product?

Now, in late 2020, there's a third pillar of Amazon selling success that shouldered itself

into the conversation, pay-per-click advertising.

All right. So we're going to talk about all three of these things. Okay. Now, in the conversation. Pay-per-click advertising. All right. So we're going to talk about

all three of these things. Okay. Now, in the first episode, this is from a serious seller's

podcast entitled How to Do Next Level Amazon Keyword Research. I spoke in this episode about

one way to use a test PPC listing in order to find keywords that you might otherwise have never found.

One thing we did in the Project X was a test listing, test PPC listing.

We talked about this and we're like, all right, hey, we're not sure if there's enough demand here.

So we're going to just like buy some from Etsy or get some samples from the supplier.

We're going to throw it up at a really

high price and a kind of terrible listing. And then we're going to see, can we still get clicks? Can we

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