Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose,

noise is the enemy and creating a clear message is the best way to grow your

business. I'm your host Donald Miller. I'm joined by my co-host

Dr. J. J. J. J. J. J. It's that time of year it's the best of the most wonderful time of the year.

Yes, we actually are going to play clips from the fan favorites podcasts of the year.

So if you didn't get a chance to listen to all 52,

you can listen to, I don't know, we've got like six or eight or 10.

And they're just clips of the best kind of self-help,

best practical tactics on growing your business.

Yeah.

And we're going to get started with Horscholts.

No, that is not a steak sauce.

It's a person.

And he actually...

An amazing person. He is an amazing person because he runs Ritz-Calden.

Yeah. He used to run Ritz-Calden.

Oh yeah, it's just that.

It's just that guy. You know that guy.

And he was a fantastic, he's an unbelievable, inspiring speaker, a very motivating human being.

And now he's sort of transitioned his career into just helping people understand the philosophy because really you look at the success

that brand and yes it's a bunch of hard-working people but a lot of times it

comes down to this personality that just drove the whole thing and he was that

...