You're listening to the My Wife Quitter Job Podcast, the place where I bring on successful bootstrap business owners and delve deeply into what strategies are working and what strategies are not.

Now today I'm thrilled to have Dave Munson of Saddleback Leather on the show. Now Saddleback

Leather sells leather bags and way back in 2011 when I first launched my e-commerce

course I actually use Saddleback leather as a perfect example of how to sell a product in a competitive

niche by having a great value proposition. I know you'll love this episode. But before we begin,

I want to give a quick shout out to Clavio, who is a sponsor of the show.

Now I'm super excited to talk about Clavio because they're the email marketing platform that I personally use for my

e-commerce store and I actually depend on them for over 20% of my revenues.

Now Clavia is the only email platform out there that is specifically built for e-commerce stores

and here is why it's so powerful. Clavio can track every single customer who has shopped in your store in exactly

what they bought. And that allows you to do many things. So let's say I want to send an email out to everyone

who purchased a red handkerchief in the last week. Easy. Let's say I want to set up a special

auto responder sequence to my customers depending on what they bought.

Piece of cake and there's full revenue tracking on every single email.

Now Clavia is the most powerful email platform that I've ever used and you

can actually try them for free at my wife quitter job.com slash KLA v I y

oh once again that's my wife quitter Job.com slash KLA v I y.o.

Now I also wanted to give a shout out to my other sponsor, Cellar Labs,

and specifically I want to talk about their awesome Amazon tool, Scope.

Now I'm really excited about Scope as well because Scope actually increased my Amazon

sales on several listings by 39% within the first week of use.

Crazy, right?

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