You're listening to the My Wife Quater Job Podcast,

the place where I bring on successful bootstrap business owners

and delve deeply into what strategies are working

and what strategies are not.

Now today, I'm thrilled to have someone really special to me

on the show.

Tina Selig is a professor in the Management Science and Engineering

Department at Stanford University, and she happened to be my professor

of entrepreneurship back in 1999 when I was at Stanford. I know you'll love this

episode. But before we begin I want to give a shout out to Souther Labs for

sponsoring this episode and specifically I want to talk about their

awesome Amazon Tool scope. Now if you know me I always get

excited about the tools I like and use and scope is a tool that actually

increased my Amazon sales on several listings by 39% within the first week of

use.

Crazy, right?

Now, what does a tool do that could possibly boost my sales so quickly?

Well, quite simply, scope tells you what keywords are driving sales on Amazon.

So here's what I did.

I searched Amazon and found the best-selling product

listings in my niche and then I used scope to tell me exactly what keywords that

best-selling listing was using to generate sales. I then added these

...