181. 4 Steps To Adherent Clients: How To Break Negative Beliefs and Sell Your Clients On Accelerating Their Transformation
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 25 November 2020
⏱️ 31 minutes
🧾️ Download transcript
Summary
Blatantly telling a client to do something won't get you very far. Not only will they not do the thing, but they are also less likely to reup with you. We don't want you to have to deal with that so today's episode is a framework on how to approach client interactions with the best possible outcomes and action for your clients. Asking great questions and creating buy-in is the most critical role of a coach and we have a free pdf download of this framework for you to print out and use at the end of this episode.
Time Stamps:
(0:24) Retaining Clients
(1:48) Building Intimacy with Clients
(9:19) Examples of Questions to Ask
(12:40) The Belief Breaking Formula
(13:30) Client Example
(17:02) NLP Infusion
(18:58) Stating Current Belief
(24:11) The Choice
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Transcript
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| 0:00.0 | What's up guys? Welcome back to flow state of mind. Aaron and I here with some really hard punch value for you guys all around how to be a better coach, how to get better results outside of just things related to like nutrition and training. |
| 0:14.0 | But how to use actual like NLP psychology and how to actually do coaching, right? Yeah. And really the, then the result that comes |
| 0:21.9 | from this is retaining your clients for a long time. Anytime that someone comes into IFCA and |
| 0:27.8 | they struggle with client retention, it's usually the stuff that we're going to talk about today. |
| 0:32.7 | Yeah. And so this is some like really clear actionable frames that we're going to give you guys. |
| 0:36.4 | And then we've actually created a PDF download for you that has this all spelled out for you. |
| 0:41.5 | It's kind of a checklist and has our entire, what we call the belief breaking formula done for you. |
| 0:46.2 | Okay. So you can basically click the link of the show notes at the end of this and you can have an actual worksheet. |
| 0:51.0 | I would keep this on your desk as a coach. It doesn't matter if you have two clients, 50 clients, any opportunity you have to use this formula is going to help your |
| 0:59.2 | clients better transform, better stick to what you're trying to do. And this can also be used in |
| 1:03.7 | marketing, right, Aaron? Especially used in marketing. And I think a lot of coaches know that. And I think |
| 1:09.0 | they use it in marketing and sales. |
| 1:11.0 | And then we forget that guys, we're always selling just because we've got them into |
| 1:14.9 | their program. They've spent their money. |
| 1:16.6 | You still every day have to sell them on the idea of what you want to get them to do. |
| 1:20.6 | So a lot of the same principles apply. |
| 1:22.5 | And I think a lot of times coaches just forget all of the things that they do in their |
| 1:26.3 | marketing. And then they're like, |
| 1:27.6 | but I'm the coach now. Listen to me. And it's just not that easy. Yeah, absolutely. And this all |
| 1:31.8 | comes down to understanding that clients don't want to be told what to do. Okay. You've got to use, |
| 1:35.3 | you've got to use tactics, things like, you know, that psychologists use and counselors. |
| 1:39.0 | And that's kind of where this comes from. But we're going to start in by, um, we're going to get to the, the belief breaking formula in this kind of checklist, but first, we want to talk about the importance of just |
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