1804: How to Build Like a Woman: Kathleen Griffith on Creating a Life and Business You Love

So Money with Farnoosh Torabi

Farnoosh Torabi

Entrepreneurship, Business

4.7 • 1.9K Ratings

🗓️ 24 March 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today, I’m sharing something a little different in the feed.

As some of you may know, I recently launched a new podcast called Leading By Example in partnership with iHeartMedia and Ruby Studios. Over there, I’ve been diving into powerful conversations with changemakers who are redefining leadership in their own unique ways—and today, I wanted to bring one of those episodes to the So Money audience.

In this episode, I sit down with Kathleen Griffith, a serial entrepreneur who walked away from an unfulfilling corporate career and went on to build Build Like a Woman—a movement and business that’s helping women create the lives and careers they truly want. Through her company Grayce & Co, Kathleen has overseen more than $500 million in marketing strategy for major brands like NIKE Women and Verizon.

Kathleen opens up about the bold decisions she made to pivot her life, what she’s learned along the way, and how she’s empowering other women to build—with intention, courage, and heart.

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Transcript

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0:00.0	Could all passengers for Auckland please make their way to gate A17?
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0:22.5	Nutmeg, a JPMorgan company.
0:24.9	Just search Nutmeg Isa to learn more.
0:27.6	Capital at Risk.
0:32.1	So Money Episode 1804.
0:34.6	How to Build Like a Woman, Kathleen Griffith on creating a life and business you love.
0:41.4	You're listening to So Money with award-winning money guru Farnoosh Torabi. Each day,
0:47.0	get a 30-minute dose of financial inspiration from the world's top business minds, authors, influencers,
0:53.1	and from Farnoose yourself.
0:55.5	Looking for ways to save on gas or double your double coupons?
0:59.3	Sorry.
1:00.2	You're in the wrong place.
1:01.6	Seeking profound ways to live a richer, happier life.
1:04.9	Welcome to So Money.
1:07.6	We really weren't people.
1:09.5	We were like cyborg robots who were just so perfect and smiley, happy,
1:16.1	and it was going to be this great kumbaya circle. And it's not realistic for how you need to operate a business.
1:22.1	And so maybe that disingenuousness, that lack of honesty about what it really takes and how you need to
	...

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