180: The 2022 NAR Profile of Home Buyers and Sellers
Hustle Humbly Podcast
Alissa Jenkins & Katy Caldwell
4.9 • 916 Ratings
🗓️ 16 January 2023
⏱️ 62 minutes
🧾️ Download transcript
Summary
If you've ever wondered what buyers and sellers are REALLY doing (not just what we think they're doing), this episode is for you.
Every year, the National Association of REALTORS® releases its Profile of Home Buyers and Sellers—and every year, we do the hard work of reading it so you don't have to. This year's report is 142 pages long, packed with data from over 4,800 buyers… and we're breaking it all down into the most important takeaways for your business.
Because here's the thing: when you understand the data, you can stop guessing—and start making smarter decisions.
From how buyers are finding agents (hello, accidental online leads 👀) to why sellers are moving and what actually matters to them, this episode is full of insights that will help you stay relevant in a shifting market.
Here's what we cover:
-What the 2022 NAR Profile of Home Buyers and Sellers is and why it matters
-Key buyer trends (age, financing, search time, and more)
-Why first-time buyers dropped to just 26%
-How far buyers are moving (and why it jumped to 50 miles)
-Where buyers are actually finding their agents
-The rise of online lead "accidents"
-Why your value is NOT finding the house
-What sellers want and why they're moving
-How long sellers are staying in their homes
-Why referrals and repeat clients still dominate
-The truth about FSBO (and the $120K difference 👀)
-Why being the first agent matters more than being the best
-How to use this data to guide your marketing and systems
One of the biggest takeaways? Most clients work with the FIRST agent they meet—not the best one on paper. If you're not showing up early, you're missing opportunities.
Resources & Links:
-Get the NAR Report: https://www.nar.realtor
-Leave us a review: http://ratethispodcast.com/hustlehumbly
-Submit topic ideas & toasts: team@hustlehumblypodcast.com
Music:
Straight A's by Connor Price
The Good Life by Summer Kennedy
Be The One by Matrika
---
Community over competition. 💛
Find the full summary here, https://cdn.nar.realtor/sites/default/files/documents/2022-highlights-from-the-profile-of-home-buyers-and-sellers-report-11-03-2022_0.pdf It isn't just Realtors who are studying this report. It is utilized by market analysts and policy makers too. Don't miss out on this important information!
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | They're like, I am not compromising at all. |
| 0:03.7 | My house or my spouse. |
| 0:04.8 | I'm like, I'll just stay single things. |
| 0:08.0 | I'm going to die here in this home. |
| 0:10.5 | Okay, 28% of home buyers. |
| 0:13.9 | I would like to at least get an A on that for next year. |
| 0:17.5 | So if we could bump up the grade to the 90s, that would be, that'd be good. |
| 0:23.1 | And you're basically giving the advice that she would have gotten from you if she had used you as an agent. |
| 0:28.2 | It's a big mess. |
| 0:31.1 | They already got a realtor and then four steps later, they're calling the set. |
| 0:34.7 | Yes. |
| 0:36.3 | Hi, y'all. |
| 0:37.0 | Welcome to Hustle Humbly. It's Alyssa and Katie and we are two |
| 0:39.7 | top producing realtors in the Baton Rouge market. We work for two different companies where we should be |
| 0:44.2 | competitors, but we have chosen community over competition. The goal of our podcast is to encourage you to |
| 0:49.1 | find your own way in business. So stop comparing yourself and start embracing your strengths. |
| 0:54.3 | Hi, Alyssa. Hey Katie. It's episode 180. Oh, good. It's the profile of home buyers and |
| 1:01.0 | sellers. Woohoo. For 2020, too. Oh my gosh. For those of you who have been with us for a while, |
| 1:15.0 | every year we, Katie, likes to read the National Association of Realtors' Buyer and Seller Profile Report. Listen, the people like the report. |
| 1:22.8 | Yeah, and for some reason, it always is one of the top listen to episodes. I think I know the reason. Why? |
| 1:29.6 | Because the report is quite lengthy, but the information is quite good. And people want to hear |
| 1:35.0 | the information, but they don't want to read the information. Like myself. We're doing them a service. |
... |
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