Oh yes, hello friends, welcome back. My guests today are Prince Guman and Matt Johnson and we are

talking about how marketing reshapes our brains. One of the favorite topics that I talk about

on this podcast is consumer behavior, behavioral economics and psychology and today we go through an

absolute ton. Matt is a neuroscientist and princes a marketer. When you combine those two together

you get some fantastic insights into how marketing affects us in unique and sometimes very

counterinsuitive ways. So today expect to learn why our brains don't actually experience reality

directly, how you can make dog food taste like pate, the role of impulse in decision-making,

what neuroscience's definition of surprises, how pleasure and pain affect our drive to buy

and much more. In other news, I've been thinking about doing some solo podcast episodes. I've been

listening to far too much Chris Dileer recently. You should totally go and check out his podcast if

you haven't already and I love how much freedom he has to just talk about whatever he wants without

any agenda or topic. So I'm considering doing that. Let me know what you think. If you think it

would be a good idea or whatever, just give me a DM wherever you follow me. What else is going on?

We have so many recordings lined up over the next few months, including Ethan Supply from

Remember the Titans on his hundred and hundreds of pounds weight loss journey. Sagan of a

cat is coming back on Michael Matsola who is the director behind Dr. Stephen Grier's new UFO

documentary. Rutger Breggman who broke the internet with his story about the real world

Lord of the Fly situation which went on with some kids from Tonga. So many amazing guests coming

up and we're still going strong at three episodes a week. Thank you for tuning in and supporting

the podcast. If you're sending it to your friends, if you're given us five stars, if you've made

sure you've hit the subscribe button, I am giving you a virtual but yet still socially distanced hug

or bro fist over the internet. Bro fist sounds terrible, doesn't it? You know, I mean fist bump.

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