#180 - Meet the Startup CPG Editor: Caitlin Bricker

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 28 January 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of the Startup CPG podcast, Daniel Scharff welcomes Caitlin Bricker, editor at Startup CPG, to dive into her journey from food service to retail buying and now to the editorial world. Caitlin shares her passion for finding purpose-driven brands, her insights into the evolving CPG ecosystem, and her unique perspective shaped by personal and professional experiences—including transformative moments that have influenced her approach to life and work.

They discuss Caitlin’s role at Startup CPG, her commitment to highlighting innovative brands, and her favorite discoveries like Jubilee’s no sugar added, kid-friendly milk. From community events to virtual mixers and upcoming initiatives like the Grocery Run series, Caitlin reveals what makes Startup CPG’s ecosystem such a vibrant space for emerging brands.

Whether you're a founder, a buyer, or just curious about the behind-the-scenes of the CPG world, this episode is packed with inspiration and actionable takeaways. Listen now!

📣 Want to get involved? Join the Startup CPG Slack community, explore free resources, and connect with like-minded innovators. Visit startupcpg.com and follow us for updates on upcoming events and initiatives. Don't miss this chance to level up your CPG journey!

Listen in as they share about:

Caitlin’s Role at Startup CPG
Daily Work and Observations
Personal and Professional Journey
CPG Ecosystem and Philosophy
CPG Community and Mission
Events and Community Engagement
Favorite Brands and Trends
Team Dynamics and Outlook
Advice for Brands and Community Members

Episode Links:

LinkedIn: https://www.linkedin.com/in/caitlinbricker/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
Join the Startup CPG Slack community (20K+ members and growing!)
Follow @startupcpg
Visit host Daniel's Linkedin
Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

Transcript

Click on a timestamp to play from that location

0:00.0	Hey folks, are you ready to boost your e-commerce sales and profitability?
0:05.9	When I ran a brand, the hardest bill to swallow was money wasted on a bad performance marketing strategy.
0:11.6	Meet the team from Pennock Digital Marketing.
0:13.9	They're strategists, media planners, and SEO experts who can't stand seeing emerging brands struggle with inefficient marketing spend.
0:20.2	They create tailored solutions for brands who generate over $25,000 in monthly e-commerce revenue
0:25.6	to help them achieve profitable growth.
0:28.4	But wait, there's more.
0:29.9	Pennock is offering qualifying startup CPG brands a special deal,
0:33.5	either $15,000 in ad spend or a full quarter of SEO services.
0:38.7	To see if you qualify, head over to Pennock.co.co slash startup CPG.
0:43.5	That's P-E-N-N-O-C-K.com slash startup CPG.
0:48.7	It's in the show notes.
0:53.5	Music I honestly don't think that my role as editor is much different than a buyer role in a retail setting.
1:11.1	The only piece that we're missing is that I'm not directly placing a brand on a shelf.
1:15.9	But I'm definitely helping platform brands by being an editor.
1:19.6	We are giving you space on the internet.
1:21.7	So that's going to help you find retailers.
1:24.3	I did find my way into buying after working in food service. So being a buyer,
1:31.1	getting into that, I mean, that was some of the most exciting times in my career. I really think it was.
1:36.7	It was just such a joy to be able to connect with brands on a daily basis and be able to
1:42.4	identify products for a shelf, curate the selection, and really
1:46.1	connect with brands on a one-on-one basis. That was the most exciting part of my job.
	...

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