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Welcome to Almanac

#179 - Pitching & PR with Brigitte Lyons

Welcome to Almanac

Almanac Supply Co

Spirituality, Society & Culture, Education, Religion & Spirituality

4.81.3K Ratings

🗓️ 5 June 2018

⏱️ 74 minutes

🧾️ Download transcript

Summary

Let's talk about pitching and PR—because it's so important for your business, but you need to make sure you're doing it right! We've got our PR rep, Brigitte Lyons, on the show today to talk about setting up your business for PR, pitching best practices, and some insider tips on how to craft the perfect pitch to get some awesome exposure for your business.

This episode is sponsored by Freshbooks Cloud Accounting & Twenty20

Get full show notes for this episode here

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Follow Brigitte on Instagram: @BrigitteLyons

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Transcript

Click on a timestamp to play from that location

0:00.0

Hello and

0:05.0

I'm Kathleen Shannon.

0:10.0

I am Emily Thompson and I'm Kathleen Shannon. I am Bridget Lyons and I am being Boss.

0:15.0

Today we're talking about PR and pitching yourself to get on podcasts with Bridget Lions.

0:23.0

As always, you can find all the tools, books, and links we reference on the show notes at

0:27.0

www. Being Boss, dot Club.

0:30.0

I know that we have a lot of aspiring entrepreneurs and side hustlers listening to the show

0:35.8

so if you're sitting there thinking about becoming your own boss there is a good chance

0:40.7

that your idea of how challenging it will be won't exactly match up with the reality

0:45.0

of how challenging it's actually going to be. Now this is not an attempt to talk you out of it. In fact, it is the

0:51.5

exact opposite because there is so much

0:54.7

amazing help available. You've just got to know where to look. So our friends at

0:58.9

Fresh Books make it ridiculously easy to do cloud accounting for small businesses and they have helped millions of folks just like you make the brave leap to being their own bosses.

1:09.0

With fresh books you can create and send perfect looking invoices in less than 30 seconds.

1:14.8

You can also take photos of your receipts from your phone, which makes managing your

1:19.1

expenses a million times easier. Now to see how Fresh Books can support you in becoming your

1:26.1

own boss we want to offer our listeners an unrestricted 30-day free trial. Just go

1:31.2

to Fresh Books.com slash Being Boss and enter Being Boss in the How Did You Hear About Us section.

1:37.0

Bridget Lyons is the founder of B, a boutique PR and marketing agency that helps forward thinkers and

1:46.0

purpose-driven companies refine their message and reach their ideal audience with their work.

1:51.6

Her agency works predominantly with emerging thought leaders on book launches, podcast bookings and

1:57.8

honing their message. But she's also a big proponent of pitching yourself and

...

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